Influencer and Content Creator Manager

Spin Master • Wilton, CT

2d • $90,000 - $130,000 • Hybrid

About The Position

As the Influencer & Content Creator Manager for Melissa & Doug, you will amplify our brand voice through authentic, creator-led content. Reporting to the Senior Social Media & Influencer Marketing Manager, you will build and scale our influencer ecosystem—from high-profile macro-influencers to everyday parents and educators—driving social commerce and fostering a passionate community of brand advocates.

Requirements

• Previous experience in influencer marketing, public relations, or talent management, ideally within the toy, family, lifestyle, or consumer goods industries.
• A proven track record of managing end-to-end influencer campaigns, including direct negotiation and contract management.
• Hands-on experience managing affiliate marketing programs, specifically with the TikTok Shop affiliate ecosystem.
• Experience developing and scaling ambassador or micro-creator programs.
• Proficiency with influencer discovery and CRM platforms, as well as sampling platforms like Bazaarvoice.
• Strong analytical skills with the ability to measure campaign ROI and conversion metrics.

Responsibilities

• Manage end-to-end influencer partnerships for non-agency campaigns, guiding creators from initial outreach and briefing to final content execution.
• Oversee influencer negotiations, contract drafting, and compliance with brand guidelines and FTC regulations.
• Design and launch an always-on Content Creator Program tailored to parents and educators to generate high-quality user-generated content (UGC).
• Drive lower-funnel conversion by managing affiliate commerce programs, serving as the primary lead for the TikTok Shop affiliate network.
• Manage targeted product seeding and sampling initiatives using platforms like Bazaarvoice to drive early product reviews and social buzz.
• Establish a streamlined process for vetting and cataloging inbound creator partnership requests.
• Utilize influencer management platforms (e.g., CreatorIQ, Grin, Traackr) to run reporting and translate campaign metrics into actionable insights.
• Execute curated PR "Surprise & Delight" moments and coordinate impactful influencer attendance and content capture at brand events.

Benefits

• Growth and Career Opportunities
• Flexible Work Hours
• Innovation, Collaboration and Fun
• Comprehensive Benefits
• Other fun Perks!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed