Influence & Partnership Manager

KOWA PHARMACEUTICALS•Torrance, CA

11h•Remote

About The Position

Lead brand influencer and creator partnership strategy across awareness, credibility, retail activation, and customer acquisition; Responsible for identifying, negotiating, managing, and scaling influencer partnerships that build brand trust, drive consumer engagement, and create measurable business impact across retail, Amazon, and DTC channels.

Requirements

HS Diploma required; Associate degree or higher preferred
2–4 years of experience in influencer marketing, talent partnerships, creator marketing, or social partnerships
Experience working with consumer brands, CPG, wellness, sports, beverage, or lifestyle brands preferred
Strong network of creators, agents, managers, or influencer ecosystem relationships preferred
Proven experience negotiating influencer deals, including usage rights, whitelisting, paid media rights, and deliverable structures
Strong understanding of influencer performance metrics including engagement, CPM, CPV, attribution, and conversion measurement
Experience managing influencer campaigns across paid, organic, retail, and performance marketing objectives
Highly organized with strong project management and communication skills
Comfortable balancing creative relationship-building with performance accountability
Familiarity with influencer platforms, affiliate tools, attribution tools, and reporting systems preferred

Responsibilities

Identify, source, and vet micro, mid-tier, macro, and strategic influencer partners aligned with Syncron’s brand positioning, audience, and growth objectives
Build influencer pipelines across sports, fitness, wellness, lifestyle, performance, and culture verticals
Evaluate creators based on audience quality, engagement, brand fit, authenticity, content quality, and conversion potential
Develop tiered influencer strategies spanning seeding, paid partnerships, ambassador programs, and marquee talent relationships
Source athletes, experts, trainers, wellness professionals, and creators who strengthen brand credibility and generate high-value content assets
Develop influencer and ambassador programs that support product launches, retail activations, sampling initiatives, and community engagement
Lead negotiation of influencer rates, deliverables, usage rights, whitelisting permissions, paid media rights, exclusivity, and partnership terms
Structure agreements to maximize content usage flexibility across paid media, retail, Amazon, social, PR, website, and future marketing initiatives
Secure rights for amplification, licensing, retailer presentations, and long-term brand asset utilization
Optimize deals to balance cost efficiency, performance potential, and long-term partnership value
Partner with legal and leadership teams on contract execution, compliance, disclosures, risk management, and approval processes
Manage influencer campaign timelines, briefs, approvals, deliverables, posting schedules, and execution.
Coordinate product shipments, launch timing, content approvals, usage-rights documentation, and activation logistics.
Maintain influencer calendars, posting cadence, deliverable trackers, campaign reporting, and operational workflows.
Coordinate influencer participation in retailer events, trade shows, sampling programs, consumer activations, and brand experiences
Manage creator content collection, organization, tagging, distribution, and cross-functional utilization across marketing channels
Support athlete, celebrity, and strategic talent relationships, including appearances, deliverables, and contractual obligations
Develop influencer programs that support retail sell-through, shopper marketing initiatives, customer acquisition, and distribution growth
Partner with sales and marketing teams to align influencer activity with retailer priorities, promotions, and key customer initiatives
Ensure influencer-generated content is repurposed across paid media, Amazon, retail marketing, retailer presentations, and consumer communications
Identify opportunities to expand high-performing creators into long-term advocates, ambassadors, and retail activation partners
Build and manage long-term influencer, ambassador, athlete, celebrity, and strategic talent relationships that drive sustained brand credibility and consistency
Develop partnership roadmaps that maximize value across paid media, retail support, PR opportunities, and brand storytelling
Cultivate relationships with agents, managers, creators, and talent networks to secure competitive partnership opportunities
Identify emerging talent early and establish strategic affiliations before market value increases
Track influencer performance across reach, engagement, traffic, conversions, sales lift, attribution, and ROI metrics.
Partner with Growth and Analytics teams to evaluate creator effectiveness, paid usage performance, whitelisting results, and content scalability
Identify top-performing content suitable for paid media investment and broader channel deployment
Build dashboards, attribution frameworks, affiliate tracking programs, and post-campaign reporting to improve decision-making and measurement
Other duties as assigned