Industry Marketing Manager, Medtech & Life Sciences

commercetools • Boston, MA

1d • $102,000 - $128,000 • Hybrid

About The Position

commercetools is seeking an Industry Marketing Manager for Medtech & Life Sciences to become an industry expert, develop a deep understanding of the Medtech & Life Sciences commerce landscape, and serve as a demand generation-focused partner to the sales team. This role involves building and executing the demand generation strategy for the vertical, owning the demand generation plan, defining target account segments, and designing and running multi-channel campaigns. The position also requires driving pipeline targets for the vertical, identifying high-leverage demand generation channels, and working closely with sales and BDR teams to ensure tight campaign-to-conversation handoffs. The role emphasizes a data-driven approach to continuously test, measure, and optimize campaign performance. This is a hybrid role, requiring three days a week in the Boston office.

Requirements

• 5+ years of B2B demand generation experience.
• Meaningful exposure to Medtech, Life Sciences, pharmaceuticals, medical devices, biotech, or adjacent healthcare sectors.
• Demonstrated track record of building and executing campaigns that drive measurable pipeline.
• Experience working across the demand generation toolkit: digital advertising, ABM, content syndication, email nurture, events, and BDR partnership.
• Strong ability to pick up a new industry quickly and adapt programs to reach a specific audience effectively.
• Comfort working in close partnership with Product Marketing.
• Sharp analytical mindset, comfortable in a CRM and marketing automation platform.
• Able to work independently, manage multiple programs simultaneously, and drive results without heavy direction.

Nice To Haves

• Familiarity with the regulatory and procurement dynamics of Medtech & Life Sciences is a strong plus.
• Understanding how buying decisions are made in environments shaped by FDA oversight, group purchasing organizations (GPOs), or formulary processes will accelerate your ramp.

Responsibilities

• Develop a working knowledge of the Medtech & Life Sciences commerce landscape, including key buyer personas and industry trends.
• Identify sub-verticals to prioritize based on commercetools' ability to address unique use cases.
• Map the information ecosystem to identify trusted publications, communities, events, analysts, and influencers.
• Serve as a demand generation-focused partner to the sales team, providing campaign context and follow-up materials.
• Own the demand generation plan for the Medtech & Life Sciences vertical, working with Product Marketing to activate positioning and messaging.
• Define and prioritize target account segments within the vertical in partnership with sales and ABM teams.
• Design and run multi-channel campaigns tailored to the Medtech & Life Sciences buyer journey.
• Own and manage budget and programs end-to-end, focusing on pipeline contribution.
• Own pipeline targets for the Medtech & Life Sciences vertical and report on marketing's contribution.
• Identify and invest in high-leverage demand generation channels for this audience.
• Work closely with BDRs and sales to ensure tight campaign-to-conversation handoffs and build feedback loops.
• Continuously test, measure, and optimize campaign performance using a data-driven mindset.

Benefits

• Comprehensive health benefits for you and your dependents, including access to OpenUp for personalized mental health support
• Learning and development opportunities including an annual learning budget, access to self-paced learning platforms and language training, personalized coaching, mentorship, and leadership programs
• Family Leave Plus gives you additional fully paid weeks of parental leave on top of government-provided leave
• Equity participation program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed