Industry Marketing Lead, Media, Entertainment, Sports & Gaming
About The Position
At Braze, we are seeking an Industry Marketing Lead to develop and execute industry-specific marketing strategies for Media, Entertainment, Gaming & Sports brands. This role is crucial for driving adoption and demonstrating the value of Braze's platform in helping these brands achieve their marketing objectives. You will collaborate closely with sales, enablement, content, and customer success teams to establish Braze as the leading customer engagement solution in these key industries. The ideal candidate is a strategic thinker with a strong ability to develop and execute industry-specific marketing strategies that drive measurable results, a skilled content creator capable of crafting compelling narratives, and an industry expert with deep knowledge of the Media, Entertainment, Gaming & Sports sectors. You should excel in cross-functional environments, possess exceptional communication skills, and have a resourceful and analytical mindset to navigate ambiguity and drive execution.
Requirements
- BA/BS degree required.
- 7-10+ years of marketing experience, preferably working with a range of customers at an agency, technology partner or consulting firm.
- Expertise in the Media, Entertainment, Gaming & Sports industry is essential.
- Demonstrated success in developing and executing go-to-market strategies in a fast-paced environment.
- Strong understanding of the digital marketing landscape, including customer engagement platforms and marketing automation tools.
- Experience working with cross-functional teams and managing relationships with key stakeholders.
Nice To Haves
- MBA or relevant advanced degree a plus.
Responsibilities
- Lead the development and execution of a content and communications strategy tailored to the Media, Entertainment, Gaming & Sports industry.
- Collaborate with sales and other industry leads to align Braze’s value proposition with industry-specific marketing objectives and business outcomes.
- Develop frameworks and standards that drive consistency, efficiency, and quality in all industry storytelling and enablement.
- Create programs that highlight the relevance of Braze for the industries, from white papers and case studies to webinars and thought leadership.
- Work with cross-functional stakeholders to develop client-facing materials that effectively communicate the value of Braze’s platform and industry solutions.
- Partner with internal teams and external stakeholders to generate and distribute deep insights that matter to our target customers.
- Serve as Braze’s expert on this industry, offering insights and expertise to internal teams and clients.
- Train sales teams and facilitate the ongoing exchange of knowledge and best practices.
- Gather and synthesize feedback from sales, clients, and agencies to inform content, research, and product development, ensuring our solutions meet industry needs.
Benefits
- Competitive compensation that may include equity
- Retirement and Employee Stock Purchase Plans
- Flexible paid time off
- Comprehensive benefit plans covering medical, dental, vision, life, and disability
- Family services that include fertility benefits and equal paid parental leave
- Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
- A curated in-office employee experience, designed to foster community, team connections, and innovation
- Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
- Employee Resource Groups that provide supportive communities within Braze
- Collaborative, transparent, and fun culture recognized as a Great Place to Work®
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What This Job Offers
Job Type
Full-time
Career Level
Senior
