Industrial Designer

Storyteller Overland•Birmingham, AL

About The Position

Storyteller Overland is seeking a visionary Industrial Designer to create next-generation products that combine innovation, elevated user experiences, and distinctive aesthetics. The role involves turning complex and ambiguous information into beautiful, user-focused designs that strengthen the brand and address user needs. The Industrial Designer will help shape disruptive products and build an iconic brand, bringing artistic intuition, user empathy, and a passion for innovation. The position works closely with Engineering and Research & Development to preserve design integrity from initial sketches through mass production. It includes researching users, competitors, market trends, and emerging technologies; developing product concepts and visual design strategies; creating physical and digital mock-ups; and presenting design decisions to leadership and stakeholders. The role is primarily office-based, with occasional interaction with production areas or physical prototypes. Operating hours are generally 8 a.m. to 5 p.m., Monday through Friday, with a flexible schedule.

Requirements

  • Bachelor’s or Master’s degree in Industrial Design, Product Design, or a related field.
  • At least 2 years of professional experience designing commercially successful consumer products.
  • A portfolio demonstrating mastery of form, surfacing, proportions, refined aesthetics, creativity, problem solving, and a fail-fast approach. Applicants without a portfolio will not be considered.
  • Advanced 3D CAD modeling skills; SolidWorks and Rhino are preferred.
  • Proficiency in digital rendering and visualization, such as KeyShot, Blender, or Unreal Engine.
  • Exceptional proficiency with Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
  • Mastery of analog and digital sketching and rendering.
  • Understanding of manufacturing processes, including FRP, sheet metal fabrication, softgoods, and cabinetry, as well as assembly methods.
  • Strong analog sketching skills and experience with rapid prototyping, including 3D printing and soft modeling, and the ability to create fail-fast mock-ups.
  • Ability to transform abstract and ambiguous information into tangible product specifications and requirements.
  • Ability to collaborate across functions, communicate design decisions, and contribute to team and organizational goals.

Nice To Haves

  • Experience designing products in transportation, powersports, marine, or related industries.
  • Experience leading innovation and brainstorming sessions.
  • Experience creating digital interfaces and intuitive analog and physical experiences.

Responsibilities

  • Monitor user behaviors, competitive products, trends, and emerging technologies in the outdoor adventure market and pitch forward-thinking product concepts.
  • Refine the visual design language, form vocabulary, and color, material, and finish strategy to create premium, emotionally resonant products.
  • Conduct user research and apply ergonomic, behavioral, and cognitive insights to create intuitive user experiences that address user frustrations and unmet needs.
  • Collaborate with Engineering and Research & Development to maintain design integrity from initial sketch through mass production.
  • Build physical and digital mock-ups to validate forms, proportions, and mechanical layouts through rapid iteration.
  • Present and defend design decisions to executive leadership and stakeholders through visual storytelling.
  • Develop expertise in emerging technologies and tools to improve Industrial Design efficiencies and execution.
  • Lead innovation and brainstorming sessions.
  • Create intuitive digital interfaces and analog and physical experiences.
  • Take on additional responsibilities and tasks to support organizational and team goals.
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