Sr. Industrial Designer

Come join us•Van Nuys, CA

1d•Hybrid

About The Position

WHY Brands Inc., the parent company of Munchkin, Inc., is a leading consumer product company focused on creating, incubating, and growing consumer lifestyle brands. Munchkin, founded in 1990, is a beloved baby lifestyle brand known for innovative gear and products for children, mothers, and caregivers. With billions in sales, global distribution in over 50 countries, and numerous patents and design awards, Munchkin is driven by innovation. The company is recognized by Fortune Magazine as one of America’s Most Innovative Companies. Munchkin operates with core values, investing in the community through its Radiant Colors program, working towards a sustainable future, and partnering with the International Fund for Animal Welfare for animal conservation. This is an opportunity to join a growing company and play a key role in driving customer-centered value and rapid growth.

Requirements

Bachelor’s degree in Industrial Design (preferred)
5+ years of product design experience through production
Strong portfolio demonstrating styling, storytelling, and consumer product design (hard goods, soft goods, or electronics)
Proficiency in SolidWorks, KeyShot, Illustrator, and Photoshop
Hands-on experience with 3D printers and rapid prototyping workflows
Knowledge of manufacturing processes including injection molding, blow molding, rotocast, and compression/liquid injection molding
Clear communicator with strong presentation skills and the ability to articulate design intent
Organized, self-driven, and capable of managing multiple priorities
Strong collaborator who also works effectively independently

Responsibilities

Lead the full industrial design process—from concept sketches and mockups to CAD development, prototyping, and production handoff.
Own assigned product categories and support long-term innovation and roadmap planning.
Generate new product concepts and enhance existing designs using research, trends, and consumer insights.
Collaborate with Engineering, Marketing, Costing, Compliance, PMO, and Brand teams to define product features, specifications, CMF direction, and manufacturing requirements.
Conduct competitive reviews, evaluate customer feedback, and translate insights into actionable design improvements.
Participate in user testing and analyze feedback to ensure safety, functionality, and consumer satisfaction.
Identify design challenges early and develop creative, feasible solutions.
Create clear presentations to share design intent and direction with cross-functional teams and leadership.
Utilize 3D printing and rapid prototyping tools to test, refine, and validate design concepts.
Manage schedules for priority projects and deliver work aligned with project timelines and business needs.
Perform additional duties as assigned.