Inbound Marketing Representative

Townsquare Interactive•Charlotte, NC

6d•Onsite

About The Position

As an Inbound Marketing Representative (IMR), you’ll play a key role in driving new business opportunities for Townsquare Interactive. This role is a blend of inbound lead management and outbound cold calling. Our outbound opportunities are highly targeted and vetted, giving reps valuable insights to help personalize conversations and identify strong-fit businesses. Your mission is to connect with business owners, understand their goals and challenges, explain how our digital solutions can help grow their business, and qualify them for the next step. From there, you will execute warm transfers to Account Executives for live demos. This role is the first step toward becoming a full-cycle sales professional. You’ll master the qualification process, refine your discovery and communication skills, and build the foundation to advance into a closing role.

Requirements

A driven, goal-oriented mindset with a passion for sales
Strong communication skills and confidence engaging business owners
Competitiveness and resilience to hit activity and performance goals
A desire to earn uncapped commissions and grow your career
Applicants must be eligible to work in the U.S.

Nice To Haves

A BA/BS degree (preferred but not required)

Responsibilities

Manage a blend of inbound and outbound sales activity, with approximately 70% focused on outbound cold calling and 30% on inbound lead follow-up
Call inbound leads who have expressed interest in our marketing solutions, as well as highly targeted outbound leads
Qualify leads based on need, fit, and readiness to move forward
Clearly explain how Townsquare Interactive’s services can help them grow
Execute warm transfers to Account Executives for live demos
Meet and exceed daily, weekly, and monthly activity and performance goals
Partner with your Sales Manager for coaching, skill development, and career growth