Inbound Marketing Coordinator - Sarasota

CoolToday•Altamonte Springs, FL

3d•Onsite

About The Position

The Inbound Marketing Coordinator is responsible for managing, optimizing, and converting inbound digital leads generated through marketing channels, including Google Local Services Ads (LSA), Google Business Profiles, Yelp, social media, website chat, SMS, and other online platforms. This role serves as the first point of contact for many new customers and plays a critical role in turning marketing-generated opportunities into booked revenue. This is not a traditional customer service position. This role sits at the intersection of marketing, sales, and operations, with a primary focus on speed-to-lead, lead conversion, customer engagement, and optimizing the performance of digital marketing channels. While this position works closely with the call center and dispatch teams, it is designed to operate as an extension of the marketing department to maximize marketing ROI and lead performance. This role is ideal for someone interested in marketing, customer engagement, and digital lead strategy who wants to play a direct role in converting marketing efforts into revenue growth. Cool Today is Florida's premier heating and cooling company, serving the Sarasota, Tampa, Naples, Orlando, & surrounding areas since 1963. We are passionate about growing our business through lifelong relationships with our customers, team members, and community.

Requirements

1–3 years of experience in customer service, sales, call center, lead conversion, or marketing-related environments (home services experience preferred)
Strong written communication skills with the ability to professionally engage customers through text and chat platforms
Experience multitasking across multiple digital platforms simultaneously
Experience with CRM systems (ServiceTitan experience preferred)
Interest in marketing, digital advertising, customer engagement, or lead generation strategies preferred
Understanding of digital lead management, online customer engagement, or inbound marketing is a plus
Ideal candidates are passionate about how marketing turns into revenue and enjoy analyzing customer interactions, lead trends, and conversion opportunities
Ability to thrive in a fast-paced, performance-driven environment
Strong organizational skills and attention to detail

Responsibilities

Respond to all inbound digital leads (Google LSA, Google Business Profiles, Yelp, website chat, SMS, etc.) in a timely manner
Actively monitor and respond to Google Local Services Ad (LSA) leads and messaging opportunities to maximize conversions
Optimize lead handling processes to improve booking rates, response times, and customer experience
Engage with customers to understand their needs and guide them toward booking service
Convert inbound inquiries into scheduled appointments within ServiceTitan
Maintain fast response times across all platforms (goal: under 1–5 minutes for chat/SMS channels)
Qualify leads and ensure accurate customer information is captured before booking
Follow up on missed, open, or unconverted leads to maximize booking opportunities
Communicate professionally and effectively across written channels including chat, text, email, and online messaging platforms
Collaborate with dispatch, operations, and call center teams to ensure smooth scheduling and handoff of booked opportunities
Document all customer interactions and notes within CRM systems
Monitor trends in lead quality, customer questions, missed opportunities, and booking friction points
Provide feedback to the marketing team on campaign quality, lead trends, customer behavior, and conversion opportunities
Support reputation management initiatives by helping guide customers toward review and feedback opportunities when appropriate