Sugarloaf and Sunday River In-Market Sales Manager

Boyne Resorts•Carrabassett Valley, ME

12d•Hybrid

About The Position

Sunday River and Sugarloaf are seeking a driven, relationship-first sales professional to represent both resorts in the Maine market, focusing on the association and government segments. This role involves building genuine client partnerships and converting them into memorable group experiences across two world-class resort destinations. The position reports jointly to the Vice President of Sales at Sunday River and the Vice President of Sales at Sugarloaf, with support from both resort teams and the Boyne Resorts network. The role requires the individual to live within one hour of Augusta, Maine, and involves significant field time with clients across Maine and New England, as well as regular visits to both resorts. Selling both resorts offers a competitive advantage by allowing clients to be matched with the right destination, season, and experience for various group events.

Requirements

3–5 years of sales experience in hospitality, resort, or event/group management
A proven record of hitting and exceeding group sales goals
Comfort working across multiple stakeholders and teams — you’re organized, communicative, and collaborative
Excellent communication, negotiation, and client relationship skills — in person and in writing
The ability to work independently and remotely while managing a demanding travel and client schedule
Strong organization and problem-solving instincts
A flexible schedule — including select weekends and evenings for events and site visits at both resorts, along with frequent in-market travel.

Nice To Haves

Familiarity with Amadeus/Delphi and Duetto platforms
Bachelor’s degree in hospitality, business, or related field

Responsibilities

Own and exceed sales and revenue goals across both full-service resorts, spanning a combined 74,000 sq ft in function space, diverse lodging, F&B, spa, golf, lift tickets, and additional ancillary revenue streams
Prospect, qualify, and close new group business while deepening relationships with existing accounts at Sunday River and Sugarloaf
Execute every stage of the group sales cycle — from lead generation through contract negotiation and close
Hit and exceed weekly prospecting targets with self-motivation, discipline and creativity
Conduct frequent, high-quality client visits and entertainment across Augusta and the broader Maine market
Develop and maintain strong account relationships that translate into repeat and referral business across both resorts
Prepare and present compelling proposals that match client needs to the full range of offerings at Sunday River and Sugarloaf
Partner closely with conference services teams at both resorts to ensure seamless handoffs and exceptional guest experiences
Stay current on market trends, competitive dynamics, and the evolving needs of your segments
Develop and execute a market strategy for your segments grounded in data and destination insight across both properties
Maintain accurate records in Amadeus/Delphi and contribute to weekly sales reporting for both resort VPs
Bring a continuous improvement mindset — from strategy through execution — coordinating priorities across two resort teams

Benefits

Competitive base salary commensurate with experience
Uncapped monthly commission structure
Free ski and golf passes for you and your dependents, with access to Sunday River, Sugarloaf, and the full Boyne Resorts network
Resort discounts on dining, retail, lodging, and spa at both properties
Access to affordable team member housing
Health insurance
401(k) with match
HSA
Dental
Vision
Life insurance
PTO