In Market Sales Manager - Austin

Formula E•Austin, TX

8d•$50,000 - $100,000•Onsite

About The Position

About Formula E: Formula E, the world's fastest-growing sport, is redefining motorsport with a bold focus on innovation and sustainability. Hosting over 100 races in iconic cities globally and backed by top manufacturers like Porsche, and Jaguar, we feature elite drivers and cutting-edge EV technology. As the world's first sport certified Net Zero Carbon from inception, Formula E combines thrilling entertainment with a mission to advance sustainable progress, inspiring a global fanbase with our high-performance brand new GEN3 EVO race car capable of 0-60mph in 1.82 seconds (0-100kph in 1.86s). Using the spectacle of sport, we are sending a powerful and meaningful message to help alter perceptions and speed-up the switch to electric mobility. Welcome to the home of Global Electric Street Racing. The Role: This role is offered on an independent contractor basis. Total €100,000 OTE Package, base salary of €50,000. Are you a high-octane commercial "hunter" ready to drive the future of motorsport in one of the world's most dynamic cities? We are looking for an In-Market Sales Manager to serve as the primary commercial engine and brand guardian for Formula E in Austin. This isn't just a sales position; it is a mission-critical role where you will bridge the gap between global strategy and local execution, ensuring the Austin E-Prix is a sold-out, commercial powerhouse event. You will balance revenue generation with strategic brand management, ensuring that while the world watches the race, the local market is fully integrated, invested and inspired.

Requirements

Proven track record in B2B sales, hospitality or commercial partnerships within the sports, entertainment or luxury sectors.
Relentless drive to close deals.
Existing network of high-level corporate contacts within Austin.
Mastery of US business etiquette.
Native or business-level fluency in English.
Cultural intelligence to maintain Formula E’s global prestige while ensuring proposals and activations feel authentically local and tailored to the Austin market.
Agility to switch between high-level commercial negotiation and hands-on operational problem-solving.
Experience in managing third-party agencies.
Experience navigating the logistical pressures of large-scale international events.
Treat the US market as your own business.
Ability to thrive in the high-pressure environment of a race-week countdown.
Persuasive communicator skills to tell the story of the future of motorsport.
Self-motivated, highly organised and ready to take full ownership of the Austin E-Prix’s commercial success.

Responsibilities

Achieve 100% of assigned revenue targets by identifying and securing commercial opportunities outside of our global partner ecosystem.
Proactively sell premium Race Suites and B2B ticketing bundles.
Secure local sponsorship inventory.
Manage the full sales cycle, from initial lead generation to the final handshake.
Ensure global campaigns resonate with American cultural nuances.
Serve as a high-profile brand ambassador by speaking at industry forums, launching ticket sales, or hosting fan watch-alongs.
Provide real-time market insights that shape digital and promotional strategies.
Understand and navigate the complexities of venue logistics, hospitality fit-out agencies and ticketing platforms.
Work closely with Global Account Managers to ensure local activations align with global partnership standards.
Deliver a seamless experience that builds fans and partners for seasons to come.