About The Position

We’re seeking a talented creator to conceive, shoot, and edit high-quality content featuring Cricut both as a brand and an ecosystem of products. This role blends creative storytelling and hands-on video production to build authentic brand content for social (primarily Youtube), paid ads, website, and other support channels.

Requirements

  • 1–2 years' experience producing, shooting, and editing UGC or ecommerce video content end-to-end.
  • Proficiency in short-form storytelling, scripting, and copywriting.
  • Adobe Creative Suite literate.
  • Comfortable with professional studio lighting and shooting with Blackmagic/Sony cameras.
  • Strong video editing skills (Davinci Resolve preferred).
  • Familiarity with social/ad specs across TikTok, Meta, YouTube platforms.
  • Reliable project management and excellent communication.
  • Must be hands-on and crafty—deep knowledge about Cricut machines, materials and projects you can make not required, but a big plus.

Nice To Haves

  • Experience in motion graphics or graphic design.
  • Unboxing/demo video production experience.
  • Previous UGC or influencer collaborations.
  • Background in copywriting for scenes, captions, or ad headlines.
  • Portfolio featuring content filmed with Cricut or maker‑style DIY.
  • Social media presence or community engagement track record.

Responsibilities

  • Concept & Script: Brainstorm short-and-long form UGC ideas weekly—crafting storyboards, scripts, hooks, captions, and hashtags.
  • Shoot & Edit: Film DIY-style tutorials, product demos, unboxings with Cricut tools/materials, record on-camera narration or voiceover, and polish content using Davinci Resolve, or similar.
  • Cross Team Collaboration & Handoff: Align with content marketing teams to deliver content tailored to YouTube and other ad platforms as well as cricut.com to marketing teams to publish and optimize against.
  • Archive & Asset Management: Organize media files and adapt content for future use. Partner with DAM Manager to ensure files are uploaded, catalogued, and managed appropriately.
  • Output & Delivery: Minimum one long-form Youtube video per week, two social media videos per month, two cut-downs of long-form content per month, video edits as needed.
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