Implementation Specialist

Wainwright Talent Partners•Boston, MA

12d

About The Position

Our client is a performance marketing agency serving clients across healthcare, dental, eCommerce, and EdTech. Tracking & Analytics is central to how they measure and optimize everything they do — and it's growing fast. We're hiring an Implementation Specialist to be the technical engine behind their tracking and analytics work, so the Technical Account Managers (TAM) and Advisors can stay focused on client relationships and strategy instead of splitting time on the build itself. You'll own the hands-on technical work across the client lifecycle: configuring and providing strategy recommendations on tracking setup, standing up integrations, troubleshooting when things break, and potentially building the reporting that shows clients their marketing is working. You won't run point on the client relationship, but your work needs to hold up under scrutiny — because it's often the thing a client's entire attribution picture depends on the tracking we set up.

Requirements

Hands-on experience configuring Google Tag Manager and GA4 for custom events, conversions, and server-side tagging
Conduct website and tracking audits to provide recommendations and outline the tags/events that should be set up
Familiarity with ClickUp or similar project management tools for tracking build work
Experience or knowledge of CRM and offline conversion pipelines (e.g., Salesforce, HubSpot, Measurement Protocol) to funnel conversions into ad platforms or a CDP
Strong independent troubleshooting instincts — you can look at broken or inconsistent tracking, find the root cause, and implement the fix without much hand-holding
Light scripting ability (custom GTM tags/triggers, Google Apps Script, or similar) for one-off solutions
Ability to document technical findings clearly enough that a Technical Account Manager or Advisor can act on without needing you in the room
Sound judgment on technical architecture and approach especially in regulated industries where the wrong call has real compliance consequences.

Nice To Haves

Experience in healthcare, dental, or other HIPAA-adjacent industries
Experience setting up and troubleshooting call tracking platforms (e.g., CallRail, CallTrackingMetrics)
Prior experience at a marketing agency or in a broader MarTech environment
Comfortable building reporting and dashboards clients actually rely on (e.g., GA4, Looker Studio, Power BI)
Working knowledge of CDP/CMP platforms (e.g., Segment, Ours Privacy, Freshpaint, Curve, OneTrust) — configuring them and evaluating options against a client's needs