Impact Team Director of Sales & Marketing

Horseshoe Bay Resort • Fairfax, VA

4d • $100,000 • Hybrid

About The Position

The Impact Team (Task Force) Director of Sales & Marketing is responsible for providing immediate leadership and strategic direction to full-service hotels experiencing a vacancy in their sales and marketing leadership role. This position ensures the continuity of revenue-driving efforts, stabilizes operations, and supports the hotel’s overall commercial success during the transition period. The ideal candidate is a results-driven leader with a deep understanding of hotel sales, marketing, and revenue strategy. This is an assignment-based role requiring flexibility and the ability to step into various hotel environments with short notice. Assignments typically range from several weeks to a few months, depending on the needs of the hotel.

Requirements

• Minimum of 5-7 years of progressive sales and marketing leadership experience in full-service hotels.
• Strong knowledge of hotel revenue management, digital marketing, and brand positioning.
• Proven track record of achieving sales targets and driving revenue growth.
• Exceptional leadership, communication, and problem-solving skills.
• Ability to quickly adapt to new markets, teams, and hotel environments.
• Proficiency in hotel CRM, sales systems (e.g., Delphi, CI/TY), and revenue management tools.
• Ability to travel extensively based on assignment needs.

Nice To Haves

• Experience working in a task force or multi-property role is a plus.

Responsibilities

• Lead and manage all sales and marketing efforts to maintain and grow hotel revenue.
• Develop and execute sales strategies to maximize revenue from group, transient, and catering segments.
• Drive proactive and reactive sales initiatives, ensuring continued engagement with key accounts and new business opportunities.
• Oversee and support the sales team, ensuring performance metrics are met or exceeded.
• Implement marketing strategies aligned with brand standards and hotel positioning.
• Work with digital marketing partners to optimize online presence, social media, and advertising efforts.
• Ensure public relations and promotional efforts align with the hotel’s goals.
• Collaborate with revenue management to develop pricing strategies and revenue optimization initiatives.
• Analyze market trends, competitive data, and business demand to adjust sales and marketing tactics accordingly.
• Conduct strategic planning meetings and forecasting sessions with the executive team.
• Provide hands-on leadership to the sales and catering team, fostering a high-performance culture.
• Train and mentor hotel sales professionals, ensuring a seamless transition upon permanent placement.
• Collaborate with hotel leadership to ensure alignment across all departments.
• Maintain strong relationships with key stakeholders, including ownership groups and management company.
• Represent the hotel in industry events, sales missions, and trade shows as needed.
• Provide regular updates and reporting on sales and marketing performance.
• Integrate quickly, assess opportunities, and implement impactful strategies to ensure a seamless transition for the permanent replacement.

Benefits

• Highly competitive wages with an annual salary of $100,000
• An exceptional benefit plan for eligible associates & your family members
• 401K matching program for eligible associates
• Flexible scheduling to allow you to focus on what is important to you
• Discounts with our Crescent managed properties in North America for you & your family members

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed