Ig Franchise Marketing, Senior Manager

Pfizer • New York City, NY

6d • Hybrid

About The Position

Pfizer, in partnership with Octapharma, is in a unique position to provide meaningful support that puts patients first with a broad Ig portfolio that includes three intravenous immunoglobulin (IVIg) products — PANZYGA 10%, OCTAGAM 10%, and OCTAGAM 5% — and one subcutaneous (SCIg) product, Cutaquig 16.5% — to help meet the diverse needs of patients. The Immunoglobulin (Ig) business plays a critical role in improving the lives of patients with primary and secondary immunodeficiencies, dermatomyositis, neurological disorders, and other rare diseases. Focused on specialty care and infusion pharmacy, the Ig portfolio delivers life-saving therapies that require strategic oversight and innovation. The Ig Franchise Marketing Senior Manager will report directly to the Ig HCP and Consumer Team Lead and will work closely with other members of the marketing team. The role requires the ability to collaborate cross-functionally with teams and agencies to translate insights into action, and to identify business accelerators and innovative strategies to overcome market challenges and drive growth. The ideal candidate has high learning agility, a track record of leading key marketing and strategic initiatives, and the ability to adapt strategy and tactical execution quickly. In addition, the Ig Franchise Marketing Lead will lead AI initiatives for the portfolio, ensuring the team is leveraging emerging AI tools and capabilities to drive marketing efficiency, accelerate content development, and enhance commercial execution across Panzyga, Octagam, and Cutaquig.

Requirements

• Bachelor’s degree in Business, Marketing, Finance, Science, or a related field
• 6 years of commercial marketing, sales, strategy experience, including US marketing experience
• Prior experience leading brands, with deep knowledge of marketing discipline and a track record of launching and building successful brands in the US market
• Strong business acumen with excellent verbal and written communication skills across a wide range of audiences
• Ability to synthesize scientific, clinical, and market insights into compelling commercial strategy
• Strong cross-functional leadership experience
• Self-motivated team player
• Strategic and highly agile
• Demonstrated experience with both consumer and HCP marketing — developing campaigns and claims and working collaboratively with MLR
• Experience working with creative agencies and providing clear creative direction
• Ability to operate effectively and make sound recommendations in a fast-paced environment
• Permanent work authorization in the United States.

Nice To Haves

• MBA preferred
• Brand marketing experience in rare disease or specialty markets across HCP, payer, and patient marketing, with experience applying traditional and innovative levers to grow customer and patient awareness, education, and preference in competitive categories
• Demonstrated ability to identify and apply AI-powered marketing tools and platforms (e.g., generative AI, Adobe Express, Claude, Copilot) for content development and predictive analytics
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Responsibilities

• Own end-to-end execution of Ig Franchise HCP promotional strategy, ensuring all marketing claims and tactics remain rigorously aligned to brand positioning and regulatory standards
• Shape the customer experience strategy across the Ig business, ensuring every touchpoint reinforces brand differentiation and drives measurable progress against business objectives
• Serve as the operational backbone of the Franchise, driving alignment and execution excellence across: Promotional materials inventory management across all brands, ensuring compliance and availability at scale
• Cross-functional planning and content strategy for Field Force Opportunity Forums, partnering with team members to maximize field impact
• Partner with the IIS team to drive execution of the Franchise-wide ATU rollout, ensuring consistent field readiness and full message adoption across the sales organization.
• Strategic leadership of the SIP nurse education program, ensuring alignment with brand priorities and patient support goals
• Partner closely with the Ig Marketing HCP/Consumer Lead, MLR, and agency partners to shape and deliver Panzyga's HCP and consumer marketing strategy, ensuring portfolio cohesion and sustained brand growth
• Develop and evolve high-impact HCP and consumer marketing materials that elevate brand storytelling and drive engagement
• Co-develop strategy and execution for the Panzyga Opt-in for the CRM program in partnership with the brand lead, strengthening patient and HCP engagement pipelines
• Set the strategic direction for AI adoption across the Ig portfolio, identifying and scaling emerging AI tools and capabilities to drive marketing efficiency, accelerate content development, and sharpen commercial execution across Panzyga, Octagam, and Cutaquig
• Serve as the franchise's AI champion, building team capability and driving cultural adoption of AI-enabled ways of working and scale learning across TA

Benefits

• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
• Paid vacation, holiday and personal days
• Paid caregiver/parental and medical leave
• Health benefits to include medical, prescription drug, dental and vision coverage
• Relocation assistance may be available based on business needs and/or eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior