Franchise Marketing Consultant

Chicken Salad Chick•Atlanta, GA

13d•Onsite

About The Position

The Franchise Marketing Consultant (FMC) serves as the primary marketing ambassador for a designated territory of franchise-operated restaurants, working closely with Franchise Owners to develop local marketing plans that drive sales and enhance brand awareness. This role supports the execution of system-wide marketing programs and new restaurant openings. Building strong relationships with Franchise Owners is crucial for success. The FMC will be the main ambassador for franchise-owned restaurants in the Southeast. Reporting to the Franchise Marketing Manager, the FMC will collaborate with Franchise Business Consultants, brand marketing, and digital teams, and ultimately the CMO. The position requires travel to markets within the territory, including frequent overnight and multi-day business trips for grand openings and existing restaurant visits. This role is ideal for an organized, self-starting problem solver who enjoys interacting with people.

Requirements

Bachelor’s Degree in Marketing, Communications, Public Relations, Business Administration, or Related Field.
At least 5 years’ professional experience in field marketing, brand marketing, public relations, advertising agency or communications.
Strong time management & organizational skills required.
Motivated self-starter with an entrepreneurial spirit, who can also bring order and discipline to a fast-paced, fast-moving business.
Problem-solver, hard-working, industrious, and positive attitude.
Passion for talking to people, relationship building, and spreading the “Chick” culture.
Working capabilities in Microsoft Office Suite with excellent skills in Powerpoint and Excel.
Based in the Chicken Salad Chick office in Atlanta, GA, (i.e. not remote).
Ability to drive.
Ability to lift twenty-five pounds.

Nice To Haves

Restaurant and/or franchise concept experience in marketing is a plus.
Experience managing local marketing programs.
Knowledge of Adobe Creative Suite including Illustrator, Photoshop, and InDesign is a plus.

Responsibilities

Partner with Franchise Owners to develop local marketing plans that build sales and brand awareness in their respective market.
Consistently communicate with Franchise Owners, including visiting restaurants within designated territory on a regular basis, as well as hosting quarterly calls.
Coach and support Franchise Owners on the development and execution of their local marketing plans.
Measure results of local store marketing plans and communicate results.
Responsible for creating the Seasonal Promotions Guide, which includes developing seasonal local store marketing programs, leading creative development for marketing assets, and presenting the information on systemwide webinars.
Partner with media agency & Franchise Marketing Manager on recommended tactics for markets, as requested.
Maintain the local marketing toolkit.
Assist in the development of marketing materials as needed.
Serve as the Project Manager for New Restaurants. Execute new store openings according to our Grand Opening Guide, including but not limited to the following activities: Weekly Status & Construction Calls, Media Strategy, Pre-opening visits, Product Sampling in markets, Day-of/Week-of execution, Social Media & Local Website Setup, Chicken Salad Chick’s loyalty program giveaway execution.
Coach franchise owners to maintain brand standards at all times.
Special projects as assigned.