Ice Cream Innovation Brand Manager, Club & New Formats

The Magnum Ice Cream Company•Englewood Cliffs, NJ

11d•$103,000 - $154,400•Hybrid

About The Position

The Magnum Ice Cream Company (TMICC) is seeking an Innovation Brand Manager to lead growth across the Club channel and new ice cream formats for in-home retail, across iconic brands such as Popsicle, Klondike, Good Humor, Magnum, Talenti, and Yasso. This role is responsible for building and delivering a consumer-led innovation agenda that accelerates TMICC share in Club and unlocks incremental retail growth through new formats. The position requires end-to-end ownership—from strategy and pipeline development through to commercialization, cross-functionally to deliver strong business results.

Requirements

Bachelor's degree in Marketing, Business Administration, or a related field.
Strong understanding of market trends, consumer insights, and category dynamics.
Proven track record of leading innovation from concept to launch
Strong analytical, strategic, and project management skills
Ability to lead and influence cross-functional teams
Excellent communication and interpersonal skills.

Nice To Haves

Experience in Club channel and/or pack-price architecture preferred

Responsibilities

Lead the end-to-end innovation strategy and execution for the Club channel
Develop insight-driven propositions, including pack-price architecture and format strategies tailored to Club customers
Build and manage a robust innovation pipeline to drive incremental growth and market share, tailored for the Club customer and consumer.
Partner with Sales and Category teams to ensure strong customer alignment and execution
Identify and develop net-new ice cream formats to unlock incremental consumer demand
Build scalable cross-brand innovation platforms across the TMICC portfolio
Lead projects from concept through commercialization, ensuring viability and impact
Identify and develop new consumer-centric product ideas for both Club Channels and new format development
Collaborate with cross-functional teams to bring new ideas to life, from concept to commercialization.
Conduct qualitative and quantitative consumer research to understand triggers and barriers within the club and in home channels
Lead consumer learning initiatives to gather insights and assess the potential of new ideas.
Utilize consumer demographic data to identify opportunities and develop an optimal new product mix.
Stay abreast of market trends, competitive landscape, and consumer preferences to inform innovation strategies.
Work closely with marketing, R&D, supply chain, and sales teams to ensure seamless execution of innovation projects.
Partner with procurement and supply chain teams to manage capacity, identify contract manufacturers, and pursue import opportunities where relevant.
Drive alignment, structure, and pace across complex initiatives to ensure delivery excellence