Hybrid eComm Digital & Packaging Designer

Prestige Brands•Tarrytown, NY

2d•$85,000 - $105,000•Hybrid

About The Position

The Hybrid eComm Digital & Packaging Designer is responsible for a variety of graphic design tasks to support company marketing objectives, with approximately 65% on digital design and 35% of work focused on packaging. This role manages electronic pre-press functions, designs internal and external publications, and creates professional graphics for packaging, brochures, advertisements, and multimedia presentations. The Designer will also produce digital assets for e-commerce, social media, and marketing campaigns, including banners, resizes, e-commerce digital shelf content, product shots, static visuals, minor video editing, and basic social media design. Collaboration with internal partners, and external vendors and agencies to meet project deadlines and maintain printing and digital quality standards is a key aspect of this role. Creativity, attention to detail, and the ability to manage multiple projects in a fast-paced environment are essential.

Requirements

Bachelor’s degree in graphic design, packaging design, digital media, or equivalent experience.
3-5 years of experience in digital design and packaging, preferably in consumer-packaged goods (CPG), OTC, wellness, or health-related industries.
Experience with retail e-commerce platforms: Walmart Brand Shop, Amazon A+, and other retailer specific eComm content
Experience leveraging AI-assisted design tools to improve creative workflow and production efficiency.
Understanding of e-commerce image standards & retail media ads, particularly for Amazon (SPV, custom DSP, and SBV) and Walmart (DSS and SBV).
Experience building ads and content: Resize and adapt assets across formats and placements; Ensure all assets meet brand and platform standards
Demonstrated expertise in pre-press, print production, and packaging design (mechanicals, die-lines, color management, regulatory requirements).
Strong portfolio showcasing both packaging and digital design work (campaign work, e-commerce, banners, web design, etc.).
Advanced proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign); experience with Figma, XD, or Sketch preferred;
Skilled in product photo editing, retouching, and packaging visualization.
Excellent organizational, communication, and project management skills.
Ability to work independently and as part of a team in a fast-paced, deadline-driven environment.
Strong attention to detail and commitment to quality.
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
Ability to write reports, business correspondence, and procedure manuals.
Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.
Ability to apply concepts of basic algebra and geometry.
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
Ability to deal with problems involving several concrete variables in standardized situations.

Nice To Haves

Experience working within highly regulated packaging environments is preferred.
Product Photography
Motion graphics or video editing (After Effects, Premiere)
working knowledge of HTML/CSS.

Responsibilities

Create and update product image assets for e-commerce platforms (Walmart, Amazon, and Major Retailer websites)
Design Walmart Brand Shops and custom retailer mobile hero images; leveraging Amazon A+ content, PDP images, and enhanced content layouts
Leverage AI tools to accelerate asset creation, enhance imagery, and streamline production workflows
Develop assets that combine imagery, text, icons, and structured messaging
Develop custom DSP & REC ads for Amazon, SPV ads for Amazon, and DSP & DSS ads for Walmart.
Conceptualize, design and produce engaging digital creative across multiple brands for use in organic and paid channels, including social media, display ads, email campaigns, and search.
Create and retouch high-quality product images, packaging renders, and branded content assets that elevate brand presentation and support sales.
Execute resizes and adaptations for various digital channels and campaigns
Optimize for user experience and consumers’ interaction with the brand online
Use data analytics to better understand consumer online behavior and preferences
Develop and maintain consistent visual identities across websites, landing pages, and e-commerce platforms
Ensure brand consistency and creative cohesion across all executions while respecting the unique positioning and tone of each brand.
Support the evolution of each brand’s identity by contributing to guidelines, visual standards, and creative frameworks.
Develop and finalize packaging mechanicals for new SKUs, line extensions, and regulatory updates (Tier 2 and Tier 3 projects).
Execute adaptive design for tactical Tier 2 and Tier 3 projects, such as flavor/variant extensions, count changes, and minor packaging refreshes.
Prepare print-ready files, ensuring accuracy in file preparation, die-lines, color breaks, and regulatory guidelines for OTC products.
Maintain and conform to product graphic standards and brand guidelines, ensuring consistency and protection of brand equity across all packaging.
Review and proof packaging artwork, comps, and vendor proofs; participate in on-site press checks as needed
Support the development and maintenance of packaging style guides and technical documentation.
Create professional designs and layouts for brochures and various branded promotional materials.
Liaise with cross-functional teams (Marketing, Package Engineering, Regulatory, etc.) to gather requirements and ensure packaging and digital design translate brand strategy into compelling solutions and meet business and regulatory needs.
Manage multiple projects and deadlines simultaneously, maintaining organized project files and documentation.
Communicate clearly and effectively with external partners (vendors, printers,agency partners, etc.) to ensure timely and accurate project delivery.
Provide status updates to management and keep stakeholders informed of project progress and any significant issues.
Assist in onboarding and training new team members as needed
Stay current with industry trends, category benchmarks, and printing and digital technologies relevant to brand design.
Proactively identify and resolve technical or production issues.
Ensure all projects support the image and vision of the marketing plan, as well as conform to regulatory, legal, and other standards.