HubSpot Specialist

Pepperland Marketing • Cheshire, CT

5d • $60,000 - $70,000 • Hybrid

About The Position

Pepperland Marketing is seeking a HubSpot Specialist to enhance the value schools, colleges, and universities derive from HubSpot. This is a client-facing role requiring hands-on expertise in HubSpot for onboarding, implementation, optimization, and client support. The specialist will work directly with clients to understand their needs, configure HubSpot, train teams, resolve issues, and ensure the CRM aligns with marketing and enrollment objectives. Responsibilities include building workflows, lists, segments, properties, pipelines, forms, chatflows, reports, dashboards, and other HubSpot assets, as well as managing imports, data cleanup, permissions, and automation. The role also offers growth opportunities in CRM strategy, systems architecture, integrations, data governance, and education technology.

Requirements

• Demonstrated professional experience working hands-on in HubSpot. Prior HubSpot experience is required.
• Ability to confidently configure and manage workflows, lists and segmentation, properties, forms, pipelines, automation, reporting, and CRM records.
• Experience independently owning or leading HubSpot onboarding and implementation projects, including hands-on configuration, launch, and client training.
• Strong problem-solving skills and the ability to troubleshoot issues independently.
• Comfort working directly with clients or internal stakeholders to gather requirements, explain technical concepts, and translate needs into working solutions.
• Strong organizational and project-management skills with the ability to manage multiple priorities and client requests.
• Excellent written and verbal communication skills.
• Strong attention to detail, particularly when working with CRM data, automation, and configuration.
• Ability and willingness to document processes and contribute to repeatable implementation standards.

Nice To Haves

• Relevant HubSpot certifications are strongly preferred. Candidates should be willing to complete additional HubSpot certifications as part of their professional development at Pepperland.
• Experience working for a HubSpot Solutions Partner, digital agency, consultancy, or organization with a sophisticated HubSpot implementation.
• Experience in higher education, independent schools, K–12 education, admissions, enrollment management, or education marketing.
• Experience with HubSpot Marketing Hub, Sales Hub, Service Hub, Data Hub, or Content Hub.
• Experience with CRM data migrations, imports, cleanup, or field mapping.
• Experience with Make, Zapier, APIs, webhooks, or other integration tools.
• Experience with Salesforce, Slate by Technolutions, TargetX, Finalsite, Ravenna, Veracross, Blackbaud, or other education technology platforms.
• Experience with marketing automation, lead nurturing, lead scoring, lifecycle management, or CRM reporting.

Responsibilities

• Lead client onboarding and implementation projects from discovery and setup through launch, training, and ongoing optimization.
• Build and maintain workflows, segments, properties, pipelines, forms, chatflows, lifecycle stages, automation, dashboards, reports, and other HubSpot functionality.
• Fulfill ongoing HubSpot requests, troubleshoot issues, recommend improvements, and help clients continuously improve how they use the platform.
• Meet directly with clients to gather requirements, explain recommendations, provide updates, conduct training, and help non-technical users feel confident working within HubSpot.
• Support imports, exports, field mapping, data cleanup, deduplication, segmentation, permissions, and other activities that keep client portals accurate and usable.
• Translate client processes into practical HubSpot automation that reduces manual work and improves communication, follow-up, and internal efficiency.
• Test configurations and automations thoroughly before launch and help establish consistent QA practices across Pepperland’s HubSpot work.
• Create clear documentation, SOPs, checklists, and reusable processes that improve the consistency and efficiency of future implementations.
• Configure and support common HubSpot integrations and assist with more advanced integration projects involving native apps, Make, Zapier, APIs, or other connected systems.
• Build reports and dashboards that help clients understand marketing, enrollment, and CRM performance and identify opportunities for improvement.
• Work with Pepperland’s Content Marketing, SEO/AEO, Digital Advertising, Enrollment Marketing, Client Success, design, and development teams to ensure HubSpot supports broader client strategies and campaigns.
• Continuously deepen your expertise in HubSpot, CRM strategy, marketing automation, integrations, and the technology ecosystems used by schools, colleges, and universities.

Benefits

• Remote or Hybrid Work
• Flexible working schedules
• Medical, dental, and vision policies
• Competitive paid time off, including vacation, sick leave, bereavement, and company holidays.
• Parental leave and schedule flexibility for new parents and families.
• Equipment you need to get the job done. Swag, too.
• Simple IRA with company matching after one year
• Regularly scheduled virtual events and in person meet ups and retreats throughout the year.
• Personalized learning and development plan

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed