Hotel Marketing & Experiential Manager

Sonesta Resort Hilton Head Island, SC•Hilton Head Island, SC

About The Position

The Marketing Manager at Sonesta Resort Hilton Head is responsible for developing and executing property-level marketing strategies that drive awareness and maximize revenue across all hotel market segments and Food & Beverage outlets. Reporting to the property Director of Sales & Marketing, the Marketing Manager will lead the resort’s marketing initiatives as well as implementation of local partnerships and activations. The Marketing Manager will collaborate closely with the Corporate Field Marketing Manager, ensuring alignment with brand standards, digital best practices, and enterprise-level strategy. This role focuses on property-owned channels and initiatives, while leveraging cross-functional support for activities and platforms managed at the corporate portfolio level. Hotel Marketing and Experiential Manager Job Description Summary Reporting to the property Director of Sales & Marketing (DOSM), the Hotel Marketing and Experiential Manager assists with the resort’s social media and public relations efforts, as well as on-property coordination of local partnerships, events and activations. This role supports property-owned channels and initiatives, collaborating with cross-functional teams and leveraging corporate resources and best practices for property events, activities and platforms managed at the property level. The Hotel Marketing Manager and Experiential Manager works closely with the Corporate Field Marketing Manager (FMM) to help ensure alignment with brand standards, and broader enterprise strategy.

Requirements

Bachelor’s degree in Marketing, PR/Communications, or Hospitality and Tourism Management.
5-8 years’ experience in marketing or PR/communications, preferably in a hotel or food & beverage environment.
Strong understanding of media relations principles and brand standards, with the ability to support consistent brand representation across channels.
Strong written and verbal communication skills, with comfort presenting ideas and collaborating across teams.
Creative thinker with an interest in storytelling and elevating on-property experiences through engaging content and activations.
Highly organized, with the ability to prioritize and manage multiple initiatives in a fast-paced environment.
Team-oriented mindset, with the ability to build productive relationships with internal departments, F&B and hotel partners, and external vendors or community stakeholders.
Proficiency in relevant marketing platforms and tools, including WordPress, Adobe Express, and Meta Business Suite.

Responsibilities

Partner with the DOSM to manage local PR agency of record, understanding business and commercial needs in order to inform strategy and plans.
Support press/influencer property stays and venue visits on site when needed, coordinating itineraries, photo moments, and talking points.
Own the hotel’s social media strategy and content engine, developing robust content calendar and collaborating with property sales and marketing coordinator on planning, creation, scheduling, and reporting.
Manage local social media advertising budget, maximizing reach and awareness for F&B outlets and local programming, complementing corporate-managed hotel paid social strategy.
Support the development and coordination of locally driven, brand-aligned programming and partnerships that enhance on-property visibility, guest engagement, and incremental revenue.
Collaborate closely with Food & Beverage leaders and local partners to assist in executing initiatives that drive traffic and awareness to on-site outlets for both resort guests and the surrounding community.
Work with property leaders to facilitate activation of brand initiatives at the resort level.
Provide on-site support for photo/video shoots as required, coordinating with corporate Brand and Marketing teams on architectural, lifestyle, or partnership-led shoots in accordance with corporate SOP and merchandising standards.
Utilize enterprise-provided marketing collateral toolkit to ensure property marketing materials such as flyers, menus, signage, and event collateral are in alignment with brand standards.
Support the DOSM and department leaders in maintaining the annual property marketing calendar, including coordination of seasonal promotions, F&B activations, and recreation programming at the resort level.
Participate in internal and external meetings and calls with hotel leadership, sales, revenue, corporate marketing, and external PR partners to help ensure alignment and follow-through on property initiatives.
Support the hotel’s presence at local community and industry events, representing the property and brand in a professional and collaborative manner.
Stay informed on relevant industry trends and emerging best practices, sharing insights as appropriate to support property-level marketing efforts.