Hospice Sales Liaison - (Lufkin)

VitalCaring Group•Crockett, TX

8h•Hybrid

About The Position

Join VitalCaring – Where Your Passion Changes Lives! Are you looking for a career where compassion meets purpose? At VitalCaring, we’re more than a home health and hospice provider—we’re a family that supports, inspires, and uplifts both our patients and our team members. Founded in 2021, VitalCaring has grown into a leading provider of home health and hospice services, with over 100 locations across the country. We are committed to fostering a culture of support, growth, and excellence for our team that is the backbone of how we ensure we deliver exceptional patient care. At VitalCaring, our team members transform lives and foster hope through genuine caring. As a Care Transition Coordinator (CTC), you will serve as the primary liaison between referral sources, patients and families facing end-of-life or home health needs, and the clinical team. You will support seamless transitions of care by conducting effective sales calls, strengthening relationships, educating partners and families, and coordinating timely referrals. Every encounter reflects our values—trustworthy, capable, compassionate, proactive, and called.

Requirements

Bachelor’s degree in Healthcare, Business, Marketing, or a related field preferred; equivalent experience accepted.
Minimum two years of healthcare or related sales experience; hospice or home health experience preferred.
Demonstrated ability to interact professionally with individuals at all levels, both internally and externally.
Strong communication, relationship-building, and decision-making skills.
Proficient with Microsoft Office (Word, Excel, Teams, Outlook) and CRM systems.
Ability to work independently, prioritize competing demands, and manage a dynamic schedule.
Reliable transportation with current auto liability insurance.

Nice To Haves

Hospice or home health experience preferred.

Responsibilities

Serve as a liaison between referral sources, patients and caregivers, and the clinical team to ensure seamless coordination through the care transition process.
Execute effective, structured sales calls using pre-call planning, rapport building, probing questions, objection handling, and closing techniques.
Identify and meet the needs of referral partners through consistent communication and service excellence.
Successfully execute weekly, monthly, and quarterly strategies to increase market share and drive referral growth.
Initiate, manage, and document consistent sales activities across multiple contacts within each referral source.
Achieve established referral and admission goals and contribute to overall organizational growth.
Build and maintain collaborative working relationships with referral partners, community stakeholders, and internal teams.
Represent the organization professionally and tactfully across a variety of healthcare settings.
Work in close partnership with clinical and operational leaders to support timely admissions and appropriate patient onboarding.
Participate in community outreach, education, and events to increase awareness of services.
Engage patients, caregivers, and hospital care teams to facilitate appropriate, timely home health or hospice transitions.
Communicate key patient needs, risks, and updates to internal teams to support safe care delivery.
Maintain accurate documentation in CRM and EMR systems to support communication and continuity of care.
Demonstrate strong time management, organization, and follow-through to meet expectations.
Maintain accountability to regulatory requirements, agency policies, and compliance standards.
Participate in required meetings, in-services, and professional development activities.
Perform additional duties as assigned.