Hospice Community Liaison

Anew Hospice•Kokomo, IN

1d•Hybrid

About The Position

Anew Hospice is a local family-owned company operating exclusively in Indiana. We offer the power of big with the culture of small. For 40 years, we have offered superior care to every community we serve. You will thrive on our close-knit team that combines the best technology with compassionate service, delivered with integrity and respect. This position will cover Kokomo, Anderson and New Castle. The Community Liaison is responsible for managing all aspects of organization marketing/sales, establishing and maintaining positive relationships with customers and referral sources, responding to customer needs and identifying business opportunities, actualizing opportunities for growth, developing leads, and contacting potential customers, and management of day to day referral activity.

Requirements

Candidate must have hospice experience and professional relationships in the Kokomo market.
Bachelor’s Degree in Marketing, Business Administration, or related field.
At least three (3) years’ experience in health care marketing management, preferably in home-care operations.
At least one-year experience in sales preferred.
Demonstrated ability to supervise administrative personnel.
Ability to market aggressively and deal tactfully with customers and the community.
Knowledge of corporate business management.
Demonstrates excellent communications, negotiation, and public relations skills.
Demonstrates autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities.

Responsibilities

Follows all daily marketing operations directives including providing direct oversight of the establishment and implementation of marketing/sales initiatives.
Understands and adheres to all laws, statutes and regulation regarding anti-kickback, lawful marketing activities (gifts and services), patient solicitation, and accurate marketing materials.
Territory Management. Keeping up to date with market trends and competitor analysis.
Works regularly with Administrator to generate reports and present analysis of marketing and sales progress.
Daily management of referral activity and communication with Anew intake department.
Assists the Senior Director/Administrator in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to limitations.
Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
Employs marketing and promotional initiatives to achieve budgetary volume projections.
Establishes and maintains positive working relationships with current and potential referral and payer sources.
Builds and monitors community, customer, payers, and patient perceptions of Anew Hospice as a high-quality provider of services.
Contributes toward effective strategic planning including identifying opportunities for additional or improved services to address customer needs.
Maintains comprehensive working knowledge of Anew Hospice markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Anew Hospice.
Monitors and reports cost-effectiveness of marketing efforts.
Demonstrates C.A.R.E values to our clients, family members, customers, and staff.
Complies with and adheres to the appropriate use of Personal Protective Equipment (PPE) required by the Bloodborne Pathogens Standards. Protective Personal Equipment (PPE), including personal protective equipment for eyes, face, extremities, protective clothing, and protective shield and barriers, will be provided, used, and maintained.
Comply with the agency’s privacy practices and procedures related to client and employee records and all state/federal health privacy laws as outline by HIPAA.