Hospice Community Liaison

Anew Hospice•Fort Wayne, IN

7d•Onsite

About The Position

Anew Hospice is a local family-owned company operating exclusively in Indiana, offering superior care for 40 years. We provide the power of a large company with the culture of a small one, fostering a close-knit team that combines advanced technology with compassionate, ethical service. This role covers the Fort Wayne, IN area and offers competitive wages and mileage rates.

Requirements

Bachelor’s Degree in Marketing, Business Administration, or related field.
At least three (3) years’ experience in health care marketing management, preferably in home-care operations.
At least one-year experience in sales preferred.
Demonstrated ability to supervise administrative personnel.
Ability to market aggressively and deal tactfully with customers and the community.
Knowledge of corporate business management.
Excellent communications, negotiation, and public relations skills.
Autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities.

Nice To Haves

Experience in home-care operations.
Experience in sales.

Responsibilities

Manage all aspects of organization marketing/sales.
Establish and maintain positive relationships with customers and referral sources.
Respond to customer needs and identify business opportunities.
Actualize opportunities for growth, develop leads, and contact potential customers.
Manage day-to-day referral activity.
Provide direct oversight of the establishment and implementation of marketing/sales initiatives.
Understand and adhere to all laws, statutes, and regulations regarding anti-kickback, lawful marketing activities, patient solicitation, and accurate marketing materials.
Territory Management, including keeping up-to-date with market trends and competitor analysis.
Generate reports and present analysis of marketing and sales progress.
Daily management of referral activity and communication with the Anew intake department.
Assist in establishing organization volume projections in the annual budget and allocations for the marketing department.
Monitor allocation of resources according to limitations.
Continuously conduct market assessments and develop a comprehensive marketing plan to meet budgetary volume projections.
Employ marketing and promotional initiatives to achieve budgetary volume projections.
Build and monitor community, customer, payer, and patient perceptions of Anew Hospice as a high-quality provider.
Contribute toward effective strategic planning, including identifying opportunities for additional or improved services.
Maintain comprehensive working knowledge of Anew Hospice markets, government agencies, major payer groups, key referral sources, and competitor positioning.
Maintain comprehensive working knowledge in the field of marketing and share information with appropriate personnel.
Maintain comprehensive working knowledge of community resources and assist customers in accessing them.
Monitor and report cost-effectiveness of marketing efforts.
Demonstrate C.A.R.E values to clients, family members, customers, and staff.
Comply with and adhere to the appropriate use of Personal Protective Equipment (PPE) as required by the Bloodborne Pathogens Standards.
Comply with the agency’s privacy practices and procedures related to client and employee records and all state/federal health privacy laws as outlined by HIPAA.