Hospice Community Liaison

Sequoia Home Health•Milpitas, CA

1d•$70,000 - $90,000

About The Position

The Sequoia Difference At Sequoia Hospice, we’re passionate about delivering exceptional, individualized care. Our mission is to provide life-changing service with dignity and compassion, helping patients and families navigate a smooth transition home. We’re growing and looking for an experienced Community Liaison to join our Hospice Care team! JOB SUMMARY Responsible for establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers.

Requirements

At least three years of experience in health care marketing management preferably in hospice care operations.
Demonstrated ability to supervise and direct professional and administrative personnel.
Ability to market aggressively and deal tactfully with customers and the community.
Knowledge of corporate business management.
Demonstrates good communications skills, negotiation skills, and public relations skills.
Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.

Nice To Haves

Bachelor's degree in Marketing, Business Administration, or related field preferred, but not required.

Responsibilities

Develop and maintains relationships with physicians, discharge planners, case managers, social workers, and other health care professionals who utilize hospice services.
Schedule and conduct visits to those referral sources in order to assist in identifying those patients who may be appropriate for home health services thereby increasing the number of clients served by the agency/market.
Maintain current knowledge of agency/market trends, coverage criteria, and industry changes to ensure compliance with required regulations.
Represent the agency at health fairs, mall shows, other community service functions, and participates in civic and/or community committees.
Conduct market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
Employ marketing and promotional initiatives to achieve budgetary volume projections.
Establish and maintain positive working relationships with current and potential referral and payer sources.
Build and monitor community, customer, and payer and patient perceptions of the agency as a high-quality provider of services.
Provide leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
Maintain comprehensive working knowledge of the agency markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
Maintain comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
Maintain comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by the agency.
Monitor and report cost effectiveness of marketing efforts.
Implement a call-back program to call discharged patients and discuss their experiences with Sequoia Home Health, as well as provide consultation if any additional services are needed