Hospice Account Executive

St. Croix Hospice•Livonia, MI

19d

About The Position

The Hospice Account Executive is responsible for developing and maintaining positive relationships with referral sources and designated communities, educating them about hospice care, and assisting intake as needed to ensure timely and accurate referral coordination. The role coordinates sales and marketing operations, supports achievement of admission and call-volume targets, and helps build customer perceptions of St. Croix Hospice as a high-quality provider. It also contributes to marketing plans, budgeting and resource monitoring, staff training, territory management, and strategic planning.

Requirements

Associate degree in Marketing, Business Administration, Healthcare, or a related field.
Ability to position services to customers and clients and deal with them tactfully.
Good communication, negotiation, and public relations skills.
Ability to demonstrate autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities.
Ability to pass a DHS background study.

Responsibilities

Meet admission and call-volume targets.
Coordinate daily sales and marketing operations, including implementing marketing initiatives.
Build and monitor customer perceptions of St. Croix Hospice as a high-quality provider of services.
Document sales activity in the CRM according to organizational requirements.
Use marketing and promotional initiatives to achieve budgeted sales-volume projections.
Maintain knowledge of markets, including government agencies, major payer groups, key referral sources, and competitors’ market positioning.
Enhance communication among patients, families, caregivers, facilities, physician teams, and hospice support vendors.
Educate patients, families, and caregivers about hospice and encourage informed decision-making.
Assist the Director of Patient Services/Regional Director with annual organizational volume projections and marketing department allocations.
Monitor resource allocation according to budget limitations.
Conduct market assessments and help develop a comprehensive marketing plan to meet budgeted volume projections.
Help coordinate and schedule marketing events, vendor fairs, and exhibits across territories.
Assist with ongoing training and support of the Care Transition Team.
Mentor and shadow Care Transition Coordinators to support territory management.
Help orient new marketing team staff members.
Contribute leadership to strategic planning, including identifying opportunities for additional or improved services to address customer needs.
Maintain and share current knowledge of marketing with appropriate organizational personnel.
Maintain knowledge of community resources and help customers access resources when hospice services are not provided.
Monitor and report the cost effectiveness of marketing efforts.
Perform other duties as assigned.