Hospice Account Executive

St. Croix Hospice • Overland Park, KS

8d

About The Position

The Hospice Account Executive develops and maintains positive relationships with referral sources and designated communities, provides education about hospice care, and assists with intake as needed to ensure referrals are coordinated accurately and promptly. The role supports sales and marketing operations, builds awareness of St. Croix Hospice as a high-quality provider, and helps patients, families, caregivers, facilities, and care teams navigate hospice services and related community resources. The posting also describes assisting with territory management, marketing planning, budget and volume projections, training, and strategic service development.

Requirements

• Associate degree in Marketing, Business Administration, Healthcare, or a related field.
• Ability to position services to customers and clients and deal with them tactfully.
• Good communication, negotiation, and public-relations skills.
• Autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities.
• Ability to pass a DHS background study.

Responsibilities

• Meet admission and call volume targets.
• Coordinate daily sales and marketing operations, including implementing marketing initiatives.
• Build and monitor customer perceptions of St. Croix Hospice as a high-quality provider of services.
• Document sales activity in the CRM according to organizational requirements.
• Use marketing and promotional initiatives to achieve budgeted sales-volume projections.
• Maintain working knowledge of markets, including government agencies, major payer groups, key referral sources, and competitors’ market positioning.
• Enhance communication among patients, families, caregivers, facilities, physician teams, and hospice support vendors.
• Educate patients, families, and caregivers about hospice and encourage informed decision-making.
• Assist the Director of Patient Services/Regional Director with annual organizational volume projections and marketing-department allocations.
• Monitor resource allocation in accordance with budget limitations.
• Conduct market assessments and help develop a marketing plan designed to meet budgeted volume projections.
• Help coordinate and schedule marketing events, vendor fairs, and exhibits across territories.
• Support ongoing training of the Care Transition Team and participate in mentoring and shadowing Care Transition Coordinators on territory management.
• Help orient new marketing-team staff.
• Contribute to strategic planning, including identifying opportunities for additional or improved services to address customer needs.
• Maintain and share current knowledge of marketing practices with appropriate organization personnel.
• Maintain knowledge of community resources and help customers access resources when hospice services are not provided.
• Monitor and report the cost effectiveness of marketing efforts.
• Perform other duties as assigned.
• Assist intake as needed to ensure timely and accurate referral coordination.

What This Job Offers

• Job Type: Full-time
• Education Level: Associate degree