Home Care Community Partner

Hillendale Home Care•Santa Rosa, CA

12d•$90,000 - $110,000•Remote

About The Position

At Hillendale Home Care, our work begins and ends with people. We're a provider of in-home senior care, helping older adults live safely, comfortably, and with dignity in the place they love most — home. Whether you're providing hands-on care, guiding families through their options, or keeping our operations running behind the scenes, you'll be part of a company that values patience, reliability, and genuine compassion. We're growing, and we're looking for people who treat every client and every coworker the way they'd want their own family treated. Come join the Hillendale Home Care team! We’re looking for a dynamic Home Care Community Partner to join our growing Santa Rosa team. The Home Care Community Partner is first and foremost a business development role focused on cultivating referral relationships, expanding strategic partnerships, and maintaining a visible presence throughout the market. The remaining time is focused on referral coordination, community engagement, and relationship stewardship that supports long-term business growth.

Requirements

Three or more years of successful experience in business development, healthcare sales, physician relations, senior living, home care, hospice, community outreach, or another relationship-driven role.
Demonstrated ability to develop professional relationships that generate measurable business growth.
Excellent communication, presentation, and interpersonal skills.
Strong organizational skills with exceptional follow-through.
Ability to work independently while managing a field-based territory.
Experience using CRM software and Google Workspace.
Valid CA driver’s license and reliable transportation.
Understanding of HIPAA requirements and the ability to maintain strict confidentiality.
Consultative selling approach grounded in trust and professionalism.
Comfortable asking for referrals and business opportunities.

Responsibilities

Develop and maintain referral relationships with hospitals, skilled nursing facilities, senior living communities, physicians, fiduciaries, elder law attorneys, care managers, and other community partners.
Conduct consistent field visits to build relationships, uncover opportunities, and maintain Hillendale’s visibility.
Develop and manage a pipeline of strategic referral relationships.
Identify new partnership opportunities throughout the Walnut Creek market.
Represent Hillendale at networking events, community organizations, educational programs, and industry functions.
Develop account plans for strategic referral partners and consistently follow through on relationship-building activities.
Confidently ask for referrals and new business opportunities while maintaining Hillendale’s consultative, relationship-first approach
Respond promptly to referral inquiries with professionalism and empathy.
Help families understand Hillendale’s services and coordinate the appropriate next steps.
Partner closely with Intake and Client Care Managers to ensure a seamless transition into the assessment and admission process.
Participate in hospital bedside meetings, senior living introductions, and referral-related meetings when appropriate.
Document referral activity, follow-up, and outcomes within Hillendale’s CRM.
Develop educational programs, Lunch & Learns, appreciation events, and other community initiatives that strengthen referral relationships.
Partner with senior living communities and healthcare organizations to create meaningful engagement opportunities.
Represent Hillendale as a trusted community resource while increasing visibility throughout the Walnut Creek market.
Maintain regular communication with referral partners following admissions to reinforce trust and strengthen long-term relationships.
Conduct occasional client or family visits when appropriate to reinforce relationships and support future referral opportunities.
Collaborate with Client Care Managers, Intake, Staffing, and Operations to ensure referral partners receive timely communication and an exceptional experience.