Healthcare Outreach Manager

Westminster-Canterbury on Chesapeake Bay•Virginia Beach, VA

29d•Hybrid

About The Position

Westminster-Canterbury on Chesapeake Bay (WCCB) is seeking a Healthcare Outreach Manager to join their Marketing and Sales Team. This role is responsible for planning and implementing marketing and sales activities for WCCB’s Stone Rehabilitation Center and direct admits for higher levels of care. The position involves developing and maintaining referral sources, coordinating transitions of care, and supporting digital marketing campaigns. The ideal candidate will be passionate about service, joy, and well-being, and will embody WCCB's core values of respect, passion, and professionalism.

Requirements

4+ years in Business Development and Referral Sourcing for Life Plan Communities or Senior Living.
A proven "Book of Business" and established relationships with hospital Case Managers.
Proficiency in CRM systems and Excel database management.
Advanced experience creating, evaluating, and assessing strategic marketing plans.
Requires 80% local travel.
Must have a valid VA driver’s license and proof of auto insurance.

Nice To Haves

Bachelor’s degree.
Managed admissions processes specifically for skilled nursing facilities.
Proficient in Epic, Inquire, and Salesforce.
Gained hands-on clinical and operational experience within aging adult communities.

Responsibilities

Achieves individual sales and volume goals set by leadership.
Manages client referrals, intakes, and preadmission reviews for short-stay patients; fills in for the Admissions Director when needed.
Identifies community senior needs to plan, coordinate, and recommend educational programs and future service lines.
Develops the annual Marketing Plan and conducts ongoing market assessments, competitive analyses, and referral tracking to drive census growth.
Conducts ongoing medical and community outreach to educate about services.
Participates in the weekend on-call rotation for the Admissions Department.
Manages marketing material inventory and promotes the brand at on- and off-campus events.
Shares marketing initiatives in department planning meetings to coordinate team efforts.
Handles other duties as assigned.
Develops and maintains contact with key, targeted referral sources toward the generation of new referrals.
Develops new referral sources and follows up with discharged clients to determine their need to re-establish services.
Provides referral sources with current information on services.
Always model our core values of respect, passion, and professionalism, and hold others accountable for doing the same.