Healthcare Outreach Liaison
About The Position
The Professional Relations Liaison (PRL) provides program education and develops relationships with referring providers, serving as a resource for referral sources supporting patients with eating disorders and mood and anxiety disorders. The PRL has full territory management responsibility and works to meet quarterly goals that support the center’s census budget. The position owns a designated territory, drives referral growth, identifies market opportunities, executes territory strategies, and works in a metrics-driven environment. It is eligible for a bonus incentive plan based on territory results and goal attainment. Candidates must reside in Washington, DC, Maryland, or Virginia. Preference is given to candidates in the DC Metro area and close to the Bethesda facility.
Requirements
- Bachelor’s degree in counseling/mental health, marketing, communications, public relations, business, or a related field.
- At least 2 years of medical or behavioral health outreach experience.
Nice To Haves
- Clinical designation, such as LCSW, LCP, or Dietitian.
- At least 2 years of medical or behavioral health sales experience.
Responsibilities
- Provide program education and develop referral relationships with clinical professionals for eating disorder and mood and anxiety programs.
- Work with medical/surgical and behavioral health hospitals to provide resources and identify appropriate patients for referral.
- Develop relationships with medical centers, physicians, integrated delivery networks, large therapy groups, and private practices.
- Meet territory activity metrics, quarterly goals, and census needs within the relevant geography of an ERC or Pathlight facility.
- Analyze market trends and needs and adjust territory strategy accordingly.
- Organize and facilitate community outreach symposiums and trainings; work with the Director to identify opportunities, speakers, and topics.
- Manage CRM records accurately and promptly, including market and referral information and follow-up.
- Report competitor activity in the market.
- Build positive rapport with clinical leadership throughout the system.
- Provide input for internal marketing initiatives and demonstrate expertise in the services and care modalities provided.
- Serve on ad hoc committees, such as marketing, conference, and communication committees.
Benefits
- Competitive compensation
- Comprehensive medical, dental, and vision coverage
- Generous paid time off
- Parental leave benefits
- Retirement benefits
- Tuition reimbursement
- Bonus incentive plan based on territory results and goal attainment
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What This Job Offers
Job Type
Full-time
