Healthcare Marketing & Branding Specialist

Interscripts, Inc.•chantilly, VA

57d•Onsite

About The Position

We are seeking a dynamic and creative Healthcare Marketing & Branding Specialist with experience working in an IT services or healthcare technology company. The ideal candidate will be responsible for driving brand awareness, digital marketing initiatives, and strategic marketing campaigns focused on healthcare and IT solutions. The candidate should have a strong understanding of healthcare industry trends, healthcare IT services, and employer branding strategies, along with the ability to create impactful marketing content and campaigns.

Requirements

Strong experience in branding, digital marketing, and content creation
Experience working in a healthcare IT company or healthcare staffing environment
Understanding of healthcare IT services, EMR/EHR platforms, and healthcare technology trends
Expertise in LinkedIn marketing, social media campaigns, and employer branding
Strong written and verbal communication skills
Experience with marketing tools such as Canva, HubSpot, Google Analytics, Mailchimp, or similar platforms
Ability to create engaging presentations, graphics, and marketing collateral

Nice To Haves

Bachelor’s degree in Marketing, Communications, Business Administration, or related field
4+ years of marketing experience in healthcare IT or IT services industry
Experience supporting healthcare clients, staffing, or consulting organizations
Familiarity with healthcare platforms such as EPIC, Cerner, Workday, or healthcare analytics solutions is preferred
Creative and strategic thinker
Strong stakeholder management and collaboration skills
Ability to work independently in a fast-paced environment
Excellent organizational and multitasking abilities

Responsibilities

Develop and execute branding and marketing strategies for healthcare IT services and solutions
Create and manage digital marketing campaigns across LinkedIn, email, websites, and social media platforms
Enhance company branding and online presence within the healthcare and IT industry
Collaborate with recruitment and sales teams to support healthcare staffing and client acquisition initiatives
Develop marketing materials including brochures, presentations, case studies, newsletters, and social media content
Support employer branding initiatives to attract healthcare IT talent
Coordinate marketing activities related to healthcare technologies such as EPIC, Workday Healthcare, BI/Analytics, Cloud, and Digital Transformation services
Conduct market research and competitor analysis within the healthcare IT domain
Track campaign performance metrics and prepare analytical reports for leadership
Manage branding activities for healthcare conferences, webinars, networking events, and client meetings