Health Systems Marketing Assoc. Director - GPO and Federal

Vertex Inc. • Boston, MA

1d • Hybrid

About The Position

General Summary: The HS Marketing Associate Director, GPO and Federal is responsible for the development and execution of key marketing tactics targeting Health System Group Purchasing Organizations, Department of Defense, and Department of Veterans Affairs customers. Vertex recently launched JOURNAVX, an oral, non-opioid medication for the treatment of moderate-to-severe acute pain. Promotional education is critical to the success of JOURNAVX. This role will develop high impact personal and digital promotional content and work closely with colleagues on the health systems marketing team, US market access team, federal accounts team, and GPO field lead. This role will be expected to develop and execute training on the above content to a large field team of ~200 members. This role reports to the Director, Health Systems Marketing.

Requirements

• Direct experience with communications review committee for review of tactics
• Ability to oversee generation of insights and apply those insights to business problems/opportunities
• Strong analytical mindset to lead others to solve complex problems
• Demonstrated ability to develop strategy, make strategic recommendations, and monitor performance
• Strong working knowledge of market forecasts and relationship of business drivers to revenue
• Strong working knowledge of MS Office applications, including PPT, Excel and Word
• Experience in pharmaceutical marketing or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)
• Demonstrates strong understanding of health information technology, IDN systems, federal customers, GPOs and institutional markets
• Bachelor's degree in marketing, business, or scientific degree
• Typically requires 8 years of experience or the equivalent combination of education and experience

Responsibilities

• Drives deep account specific expertise to guide strategy in GPOs, VA, and DoD accounts
• Develops/adapts content tailored to GPO and federal account customers
• Collaborates closely with field GPO lead and Federal Account Leads to support promotional efforts with appropriate marketing content
• Informs peer-to-peer education content and tactics that are relevant to the GPO and federal channels
• Collaborates with cross-functional partners within strategic accounts, market access and HCP marketing to ensure strategic alignment, operational efficiency, and collaborative strategies & tactics where appropriate
• Collaborates with the health systems agency of record
• Leverages learnings from customers and field teams to improve material effectiveness

Benefits

• This role is eligible for an annual bonus and annual equity awards.
• Some roles may also be eligible for overtime pay, in accordance with federal and state requirements.
• At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations.
• From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 1,001-5,000 employees