Head of UX/UI (m/w/d)

Pammys

8d•Onsite

About The Position

Pammys is seeking a Head of UX/UI to lead and develop the end-to-end digital customer experience across its international stores. The role focuses on UX/UI as a combination of design, psychology, data, and conversion, aiming to create an exceptional digital experience that reflects the Pammys brand. This is an office-first role based in Hamburg, requiring close collaboration with various departments.

Requirements

Several years of experience in UX/UI, product, or e-commerce design, ideally within a fast-growing DTC, fashion, consumer, or e-commerce brand
Proven experience leading and managing designers, both professionally and disciplinarily
Outstanding understanding of UX, UI, interaction design, and visual design
Deep understanding of e-commerce customer journeys and conversion optimization
Proven experience with CRO, A/B testing, and data-driven UX optimization
Highly proficient in Figma and modern design and prototyping workflows
Experience building and evolving design systems
Strong understanding of mobile-first design and international e-commerce
Ability to translate quantitative data and qualitative customer insights into concrete design decisions
Strong instinct for current design, e-commerce, and digital consumer trends
Strong commercial mindset and a clear understanding of how design drives conversion and revenue
A clear point of view, strong decision-making skills, and the ability to challenge and develop your team
High quality standards combined with speed, pragmatism, and strong execution

Responsibilities

Own UX/UI and the end-to-end digital customer experience across our international Pammys stores
Lead and develop our UX/UI team with a strong focus on design quality, speed, and business impact
Define a clear UX/UI vision and design direction together with our Director of Creative
Continuously optimize the entire customer journey, from landing pages and navigation to PDP, cart, and checkout
Develop and prioritize CRO, A/B testing, and UX initiatives based on customer insights, data, and business impact
Evolve our design system to create a consistent, scalable, and internationally adaptable digital experience
Translate our brand identity and creative direction into digital experiences that are unmistakably Pammys
Analyze conversion, user behavior, and customer journeys and turn insights into concrete improvements
Collaborate closely with Creative, Performance Marketing, E-Commerce, Development, and Product Development
Stay on top of current UX/UI, e-commerce, design, AI, and consumer trends and quickly translate relevant developments into our stores