Head of User Acquisition

Ruby Labs

4d•Remote

About The Position

Ruby Labs is seeking a Head of User Acquisition to lead a high-performance department that delivers UA-as-a-Service to all product teams. This role involves centralizing operations, driving efficiencies, and establishing a unified strategy across paid traffic channels. The Head of User Acquisition will mentor and manage a distributed team of expert UA Managers, acting as a strategic and operational bridge between product, creative, and analytics. This is a high-impact leadership role for someone who thrives on scale, complexity, and data-driven execution.

Requirements

7+ years in performance marketing, with 3+ years in a senior leadership role overseeing UA at scale
Strong background in subscription-based D2C products, ideally across multiple verticals
Proven track record managing multi-million dollar monthly paid budgets
Highly organized, data and results-driven leader with experience directly managing and developing a team of at least 5–7 UA professionals.
Deep platform knowledge: Meta, TikTok, Google, Pinterest, Snapchat, and other paid social/search/display
Experience building and scaling teams, setting KPIs, and leading under a centralized structure
Strong quantitative and analytical skills, with fluency in tools like Tableau, Google Analytics,, and Excel/SQL
Relentlessly driven, high-energy operator who thrives in a fast-paced, high-stakes environment
Hands-on leader with a “first in, last out” mentality — always engaged, deeply involved, and fully accountable
Extremely high standards and low tolerance for poor execution — demands excellence across all levels of the team
Obsessed with performance, ROI, and rapid iteration — always pushing for better, faster, and more efficient results
Strong management instincts: knows how to hire, coach, and develop A-players while holding teams accountable
Commercially obsessed — understands that UA is a growth engine and thinks like a profit-focused entrepreneur

Responsibilities

Build and lead the centralized User Acquisition Department servicing multiple subscription products
Define and own the overall UA strategy across all platforms (Meta, TikTok, Google, Snapchat, Pinterest, etc.)
Develop scalable processes, standard operating procedures (SOPs), testing frameworks, and reporting systems
Design UA OKRs/KPIs for both department-wide success and individual team members
Manage and mentor a team of cross-platform UA Managers embedded in different product teams
Lead hiring, onboarding, training, and performance management processes across the UA function
Create a high-talent-density culture that fosters performance, collaboration, and growth
Oversee large-scale budget management across all platforms and products, ensuring efficient CAC and positive ROAS
Develop and implement strategic growth plans based on LTV:CAC ratios, retention, onboarding conversion, and ARPU
Partner with data science to create and refine advanced analytics and attribution models
Own the testing roadmap: A/B tests, geo-expansion, channel scaling, creative iteration
Collaborate with Managing Directors of each product to align UA strategies with business goals
Work closely with creative leads to guide ad production using data-driven creative briefs
Own vendor relationships with major advertising platforms / agencies and tools