Head of UES (User Ecosystem), Robotics

Faraday Future•El Segundo, CA

4d•$225,000 - $270,000

About The Position

Faraday Future is seeking a Head of UES (User Ecosystem), Robotics, to serve as the top commercial executive for its Robotics business. This role is responsible for end-to-end user growth, sales revenue, channel strategy, and user lifecycle outcomes. The position reports to senior executive leadership and owns the full UES P&L for Robotics. The Head of UES will lead a multi-functional organization encompassing user acquisition, FF Par and direct sales, e-commerce, content commerce, MarCom-driven sales, community sales, and user operations. The ideal candidate will architect the go-to-market model for FF Robotics products, integrating physical, digital, content, and community channels into a cohesive, AI-native, user-centric commercial engine. Faraday Future is a California-based technology company focused on intelligent, connected electric vehicles and AI-enabled technologies. Founded in 2014, the company aims to disrupt the automotive and technology industries with user-centric, technology-first experiences. Its mission extends to AI electric vehicles, robotics, and its crypto business (AIXC) under its Global EAI Industry Bridge Strategy, integrating AI mobility and Web3. The company's automotive business focuses on luxury, innovation, and performance, while its FX strategy targets mass-production models with advanced luxury technology for a broader market. The FF Robotics business expands this vision into intelligent embodied AI, developing new consumer and commercial robotics products that integrate with FF’s AI mobility ecosystem. Faraday Future is committed to redefining mobility through AI innovation and seeks individuals to help shape the future of intelligent transportation and technology.

Requirements

15+ years in commercial leadership across consumer technology, premium consumer goods, electric vehicles, smart hardware, or robotics, including 5+ years leading multi-channel sales organizations at a Senior Director or VP level.
Bachelor’s degree required; MBA or equivalent advanced degree strongly preferred.
Demonstrated track record owning a meaningful revenue line (USD $100M+) with full P&L accountability.
Proven experience scaling at least three of the following: retail / DTC, ecommerce, content commerce / livestreaming, performance marketing, community / private-domain sales.
Experience building and leading a leadership team of 5+ Director-level reports across geographies.
Strong fluency with funnel analytics, CRM platforms (Salesforce or equivalent), and AI-enabled commerce tooling; able to challenge analyses, not just consume them.
Comfort operating in a fast-paced, ambiguity-heavy, founder-led technology company at the intersection of hardware, AI, and consumer.

Nice To Haves

Direct experience launching a 0-to-1 hardware or robotics product into consumer or prosumer markets.
Track record running both US and Greater China commercial motions, with bilingual (English / Mandarin) working capability.
Background bridging Web2 ecommerce, Web3 community models, and AI-native user experiences.
Prior exposure to publicly listed company governance and investor-facing communication.

Responsibilities

Define and own the multi-year UES strategy and annual operating plan for FF Robotics, with full accountability for revenue, contribution margin, user acquisition cost, and lifetime value targets.
Design and orchestrate an integrated GTM model spanning FF Par retail, direct sales, ecommerce, content commerce, MarCom sales, and community sales, ensuring each channel has a clear role, a clear economic model, and clear hand-offs.
Lead, hire, and develop a senior leadership team including the Head of User Acquisition, Sr. Directors of FF Par & Direct Sales, Ecommerce, Content Commerce, MarCom Sales, Community Sales, and the Head of User Operation.
Own the full user journey from awareness to advocacy for Robotics; partner with Product, AI, and Service teams to translate user insight into product roadmap, pricing, packaging, and service design.
Pioneer new commerce models for embodied-AI products, including livestreaming-led launches, AI-personalized configurators, immersive retail experiences, and community-led growth motions.
Operate as the senior commercial counterpart to Robotics Product, Engineering, AI, Supply Chain, Finance, and Brand leaders, ensuring commercial input shapes product, pricing, and launch decisions.
Establish a unified UES performance system (north-star metrics, KPI/OKR cascade, and a single source of truth for funnel, conversion, retention, and channel economics) that is reviewed weekly with executive leadership.
Sequence market entry across North America, Greater China, and other priority regions, balancing brand positioning, regulatory readiness, and local channel partnerships.
Drive disciplined investment across paid media, retail footprint, content production, and community programs; protect contribution margin while scaling top-line growth.
Represent the Robotics UES function to the CEO, Board, and investor audiences, including quarterly business reviews, launch readiness gates, and strategic milestone communications.