Head of TikTok Shop

Mammoth Brands • New York, NY

2d • $195,000 - $240,000 • Hybrid

About The Position

Mammoth Brands is seeking a Head of TikTok Shop to lead their social commerce efforts. This role will manage a high-performing team to grow the entire social commerce ecosystem, including setting creator, content, product, and platform strategy, owning creator outreach and engagement, and managing commerce platforms, starting with TikTok Shop, for Harry’s, Flamingo, Lume, and Mando. The ideal candidate will drive the entirety of social commerce efforts, owning the channel's full P&L, growth strategy, creator and affiliate programs, livestream commerce, merchandising, and operational performance. This role requires a strategic thinker who can set direction, align with senior leadership, build systems and teams, and drive results. The position sits at the intersection of culture, commerce, and performance and will work closely with Growth Marketing, Brand Marketing, Social and Integrated Comms, Digital, R&D, Supply Chain, and Finance.

Requirements

• 10+ years of experience in e-commerce, growth marketing, influencer marketing, or social commerce.
• 3+ years of leadership experience in a people management role.
• Deep understanding of TikTok culture and commerce mechanics.
• Performance-oriented mindset with a focus on P&L growth.
• Strong creative instincts and ability to develop compelling messages.
• Rigorous, data-driven decision-making skills.
• Ability to set strategy and execute.
• Proven track record of cross-functional leadership and owning results.
• Ability to set strategy with conviction to senior stakeholders.
• Organized, forward-thinking leader who builds scalable systems.
• Passionate coach who develops high-potential talent.
• Experience in personal care, beauty, or CPG is a plus, but not necessary.
• Curiosity about AI, willingness to experiment with it, and excitement to accelerate what's possible.

Nice To Haves

• Experience in personal care, beauty, or CPG.

Responsibilities

• Own the TikTok Shop Growth Strategy & P&L, including setting vision, strategy, and roadmap; managing GMV growth, customer acquisition efficiency, margin, and omnichannel halo impact; building and maintaining forecasts, KPIs, and reporting infrastructure; and identifying growth opportunities.
• Build and Scale Affiliate & Creator Strategy, including setting the strategic framework for creator partnerships, leading a test-and-learn creator model, overseeing briefing and messaging strategy, and building scalable processes for creator onboarding, sampling, content testing, and performance evaluation.
• Lead Shop Strategy and Merchandising, including driving product assortment, virtual bundling, pricing strategy, and promotional architecture; leading TikTok SEO strategy; leveraging platform capabilities to maximize conversion and retention; and measuring in-platform and omnichannel performance.
• Own LIVE Commerce, including developing and owning the LIVE commerce strategy and driving continuous improvement on LIVE-specific conversion metrics.
• Drive Operational Excellence Across Cross-Functional Teams by partnering with Supply Chain, Finance, and Brand/R&D to manage inventory, budgets, product opportunities, and cross-channel performance.
• Lead and Develop the Team by managing and developing TikTok Shop Managers and growth assistants, setting goals, and acting as a coach and mentor.
• Represent TikTok Shop in cross-functional forums, executive reviews, and planning cycles.
• Stay Ahead of the Curve by serving as the internal authority on TikTok platform trends, algorithm updates, commerce features, and AI-powered tools; tracking shifts in consumer purchase behavior; benchmarking competitor activity; and leading the discovery and launch of future social commerce platforms.

Benefits

• Medical, dental, and vision coverage
• 401k match
• Equity in Mammoth Brands
• Flexible time off and working hours
• L&D stipend
• Sabbatical leave (4 weeks after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years)
• Paid parental leave (20 weeks for birth, 16 weeks for other paths to parenthood)
• IRL and virtual events
• Free products from our family of brands

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed