Head of Strategic Finance

Asana•San Francisco, CA

About The Position

As the Head of Strategic Finance, you will serve as the architect of our insight engine. You won’t just report the numbers; you will shape the strategy that moves them. This leadership role sits at the intersection of Product, Marketing, and Sales, providing the analytical rigor required to scale our revenue and optimize our Go-To-Market (GTM) investments. This role reports directly to our CFO and will lead a high-performing team dedicated to forward-looking decision support, ensuring every product launch, pricing shift, and marketing dollar is backed by deep financial logic and a clear path to ROI.

Requirements

Leadership role at the intersection of Product, Marketing, and Sales.
Provide analytical rigor to scale revenue and optimize GTM investments.
Report directly to the CFO.
Lead a high-performing team.
Ensure financial logic and ROI for product launches, pricing shifts, and marketing spend.
Connect revenue models with underlying systems (CRM, billing, product telemetry).
Oversee Deal Desk function.
Partner with Sales Leadership on large/complex deals.
Own sales compensation philosophy, plan design, and modeling.
Define guardrails for discounting, approvals, and packaging.
Build sophisticated, multi-variable revenue models.
Partner with Product leadership on financial impact of new features/products.
Master unit economics of PLG motion.
Analyze user journeys, conversion funnels, and viral loops.
Act as financial advisor to CRO and CMO.
Deep-dive into Cost to Book across all channels.
Evaluate efficiency of sales pods and marketing spend.
Lead financial evaluation of pricing structures.
Run sensitivity analyses on bundling, discounting, and tiered pricing.
Hire, mentor, and scale a world-class Strategic Finance team.

Nice To Haves

Experience with Product-Led Growth (PLG) motions.
Experience with CRM, billing, and product telemetry systems.
Experience with sales compensation plan design and modeling.
Experience with pricing structures, bundling, discounting, and tiered pricing.
Experience with "What-If" modeling.

Responsibilities

Own the financial and operational backbone that connects strategy to execution.
Own and evolve the company’s end-to-end financial model (ARR, bookings, billings, revenue, and cash flow), ensuring alignment across GTM, Product, and FP&A. Establish this as the single source of truth for planning, forecasting, and investor communication.
Connect revenue models with underlying systems (CRM, billing, product telemetry) to create a scalable, automated forecasting engine with clear inputs, controls, and auditability.
Oversee the Deal Desk function to ensure pricing governance, margin discipline, and consistency in commercial terms.
Partner with Sales Leadership to balance velocity with rigor on large/complex deals.
Own sales compensation philosophy and team, plan design, and modeling. Ensure incentives align with company strategy (e.g., consumption, multi-product adoption, retention) and drive the right field behaviors.
Define guardrails across discounting, approvals, and packaging to protect long-term unit economics while enabling GTM flexibility.
Build and maintain sophisticated, multi-variable revenue models that serve as the “North Star” for company forecasting.
Partner with Product leadership to model the financial impact of new features and products, determining the optimal path for monetization.
Master the unit economics of our Product-Led Growth (PLG) motion. Analyze user journeys, conversion funnels, and viral loops to optimize the transition from free/trial to paid tiers.
Act as the primary financial advisor to the CRO and CMO, translating complex data into actionable GTM strategies.
Deep-dive into the “Cost to Book” across all channels. Evaluate the efficiency of sales pods and marketing spend to ensure we are scaling profitably.
Lead the financial evaluation of our pricing structures. Run sensitivity analyses on bundling, discounting, and tiered pricing to maximize Average Contract Value (ACV) and Net Revenue Retention (NRR).
Hire, mentor, and scale a world-class Strategic Finance team that values speed, accuracy, and business partnership.
Transition the finance function from reactive reporting to proactive “What-If” modeling, enabling the executive team to make high-stakes bets with confidence.