Head of Sponsorships NYC

Wells Fargo Bank•New York, NY

About The Position

Wells Fargo is seeking a Head of Sponsorships to define the future of how the company uses partnerships, sponsorships, and experiences to strengthen its brand, deepen stakeholder engagement, and advance business objectives. The role sets the long-term vision and strategy for the sponsorship function, assesses the current portfolio, and develops a disciplined, portfolio-based approach focused on creating value for the brand, clients, communities, and business. The Head of Sponsorships will build the strategic and investment case for future partnerships and sponsorships, connecting investments to brand positioning, line-of-business priorities, and long-term reputation and business goals. As a trusted advisor to the Head of Brand, Sponsorships & Integrated Marketing, this executive will guide investment decisions, evaluate opportunities, and establish the strategy, operating model, governance, and measurement framework for a best-in-class function. The role has end-to-end accountability for partnership and sponsorship strategy, portfolio development, selection, management, measurement, and operations, with integrated activation across the enterprise. It will also shape how the investment model evolves. Success requires deep sponsorship expertise and strategic marketing and business-case capabilities, balancing innovation and brand ambition with operational rigor, measurable business impact, and reputational stewardship across a complex enterprise.

Requirements

10+ years of experience in Marketing, Digital Marketing, Digital Platforms, Social Media Marketing, Strategy, or Senior Business Management, or equivalent demonstrated through work experience, training, military experience, or education.
6+ years of management experience.

Nice To Haves

Track record of building business cases or investment strategies and winning approval at the senior executive level.
Strong strategic marketing background, connecting partnerships to brand positioning and business goals.
Experience in financial services or another complex, regulated enterprise.
Experience leading a marketing-related reset, transformation, or new strategy, rather than only managing an existing sponsorship portfolio.
Background in brand strategy, management consulting, or corporate strategy alongside sponsorship expertise.
Experience across sports, cultural, and thought leadership platforms.
Fluency in measurement and ROI frameworks for brand and partnership investments.
Experience working with Risk, Legal, and Compliance and balancing brand ambition with reputational risk.
MBA or advanced related degree.

Responsibilities

Assess the current sponsorship landscape, including assets, investment, performance, audience reach, and competitive positioning.
Build a multi-year partnership strategy aligned with Wells Fargo’s evolving brand platform, line-of-business growth priorities, and reputation goals.
Develop business cases for future investment, including scenarios, tradeoffs, expected returns, and phasing, and present them through executive decision-making.
Set criteria for pursuing, renewing, or exiting partnerships, considering strategic fit, brand role, audience, business impact, risk, and cost.
Track competitors and broader market use of sponsorships and provide a point of view on emerging models such as content, community, culture, and sport.
Work with Brand, Marketing, Communications, and lines of business to make partnerships an expression of the brand.
Shape activation principles with the brand marketing team to optimize sponsorships across owned, earned, paid, and experiential channels, including hospitality and client experiences that support business goals.
Identify ways sponsorships can support line-of-business goals such as client acquisition, relationship deepening, talent, and community impact.
Design a measurement framework linking partnership investment to brand health, engagement, stakeholder value, and business results.
Create the fact base and benchmarks that inform future investment decisions.
Advise senior leadership on sponsorships and clearly frame tradeoffs and recommendations.
Design the future operating model, including governance, planning cadence, agency support, and an enterprise center of excellence, in step with the approved strategy.
Build the team and capabilities needed to deliver the approved strategy alongside the current team and resources.