Head of Social & Audience Development

The Drum•Miami, FL

1d•Hybrid

About The Position

The Drum is transforming into a global media, events, and intelligence company focused on connecting marketing leaders. As the marketing industry faces disruption from AI and changing media consumption, The Drum is prioritizing an audience-first and socially driven approach. Social platforms are now key for audience discovery, content consumption, and community building. This role is central to The Drum's ambition to become the most influential social brand serving the global marketing industry.

Requirements

7+ years’ experience leading social media, audience growth or digital influence strategies.
Proven success building audiences and engagement across multiple platforms.
Deep understanding of LinkedIn, YouTube, TikTok and emerging social ecosystems.
Strong understanding of platform algorithms, audience behavior and content formats.
Experience creating social-first content strategies and recurring content franchises.
Strong analytical capability and experience using audience insights to inform decisions.
Excellent stakeholder management and influencing skills.
Commercial awareness and understanding of how audience translates into business value.
Excellent communication and leadership skills.

Nice To Haves

Experience within media, publishing, marketing or communications.
Understanding of B2B audience development.
Experience supporting executive thought leadership and personal brand development.
Experience working across editorial, commercial and events teams.
Understanding of creator economy trends and influencer ecosystems.
Experience building social video strategies and multimedia audiences.

Responsibilities

Develop and own The Drum’s global social and audience strategy.
Define how The Drum builds influence across LinkedIn, YouTube, TikTok, X, newsletters, and emerging platforms.
Establish clear objectives, KPIs, and growth plans for each platform.
Identify new opportunities for audience growth, engagement, and brand visibility.
Ensure social and audience thinking informs business strategy across editorial, events, and commercial activities.
Own The Drum’s organic social media strategy globally.
Build The Drum into one of the most influential social brands within marketing and media.
Establish governance, publishing standards, and platform best practices across the organization.
Lead experimentation with new formats, technologies, and emerging platforms.
Create scalable reporting frameworks that measure both audience growth and influence.
Develop repeatable social-first content franchises and editorial formats.
Identify opportunities to create recurring shows, video series, and platform-native content properties.
Ensure major editorial initiatives are designed for social impact from the outset.
Build systems that maximize the value and lifecycle of all content investments.
Partner with editorial teams to identify stories and formats with strong social potential.
Develop strategies that increase the visibility and influence of The Drum’s editors, journalists, and senior leaders.
Build frameworks that encourage internal participation and thought leadership.
Support senior stakeholders in building professional influence across key platforms.
Identify opportunities to collaborate with creators, industry voices, and external communities.
Help position The Drum and its people as essential voices within the global marketing industry.
Develop a social-first video strategy across all platforms.
Partner with editorial and production teams to create scalable video formats.
Ensure all multimedia content is designed with audience behavior and platform consumption habits in mind.
Integrate podcasts, documentaries, short-form video, and live content into wider audience strategies.
Drive the growth of video audiences and engagement.
Build repeatable distribution frameworks for major editorial campaigns, events, and industry moments.
Ensure audience planning becomes an integral part of editorial commissioning and business planning.
Create systems that maximize reach across owned and third-party platforms.
Monitor audience insights and performance data to continually improve strategy.
Champion intelligent content repurposing and cross-platform distribution.
Partner closely with Editorial, Events, Awards, Commercial, and Marketing teams.
Ensure audience and influence objectives are embedded across the business.
Support the promotion of major events, awards, and proprietary initiatives.
Develop practical frameworks that allow all teams to contribute to audience growth.
Build a culture where audience thinking is everyone’s responsibility while maintaining clear ownership of social strategy and performance.
Support commercial teams in demonstrating The Drum’s audience and influence capabilities.
Develop audience strategies for branded content and commercial partnerships.
Help partners maximize value from their relationships with The Drum.
Identify opportunities to create socially driven sponsorship and partnership products.