Head of Sales & Marketing – BMG and VStar

Cirque du Soleil Entertainment Group•Orlando, FL

18h

About The Position

The Head of Sales & Marketing is an Executive responsible for driving ticket revenue, brand growth, and audience development across a portfolio of resident and touring theatrical productions. Reporting directly to the President/CEO, this role leads Sales, Marketing, and Revenue Management during a period of significant organizational expansion. The ideal candidate is a strategic, data-driven, and creative leader with deep experience in Live Entertainment, strong commercial instincts, and a proven ability to scale Sales and Marketing functions in a fast-growth environment across diverse production sizes and titles.

Requirements

12+ years of progressive experience in Sales, Marketing, and Revenue leadership within Live Entertainment, Theatre, Touring, or a related consumer-facing business.
Proven success leading Sales and Marketing for resident productions and touring shows, or comparable multi-market experiences.
Demonstrated ability to scale teams and systems during periods of rapid growth.
Strong understanding of ticketing ecosystems, pricing strategy, demand forecasting, and revenue optimization.
Highly analytical, with the ability to translate data into actionable strategy.
Exceptional leadership, communication, and executive-presence skills.
Passion for commercial theatre and live storytelling.

Responsibilities

Provide direct leadership, coaching, and performance management for a Director of Sales, Director of Marketing, and Director of Revenue Management & Ticketing, ensuring cohesive strategy and alignment across teams and markets.
Build and lead a high-performance team that is deeply data-driven, comfortable testing and refining new commercial theories, able to pivot quickly in response to market signals, and highly motivated to consistently surpass revenue and growth KPIs.
Foster a culture of accountability, innovation, and data informed decision making.
Set clear, annual performance expectations and KPIs across Sales, Marketing, and Revenue Management functions.
Partner closely with Operations, Finance, Production, and Creative teams, and more specifically the Head of Commercial Operations to align Commercial strategies with Operational realities.
Develop and execute comprehensive Sales and Marketing strategies across multiple demographics and cities to maximize revenue and attendance across resident and touring productions.
Contribute to long-range planning for new productions, tours, and market expansions with an aptitude for growth strategies.
Partner with the President/CEO and Executive leadership to shape long-term Commercial strategy and support company-wide growth initiatives.
Build annual sales, promotion and pricing plans that align with revenue targets and historical data per market.
Lead pricing, ATP, and yield strategies with Revenue Management to optimize revenue performance across all markets.
Drive demand generation, audience acquisition, and customer lifecycle strategies for diverse productions and markets.
Oversee all ticket sales channels, including ticketing platforms, group sales, premium/VIP, partnerships, and third-party distribution.
Establish and maintain strong relationships with presenters, venues, promoters, ticketing partners, and commercial stakeholders to maintain IP market prominence.
Ensure Sales strategies are effectively executed across resident engagements and multi-city tours.
Set the overall Marketing vision across paid, earned, and owned channels, including digital, performance media, CRM, partnerships, and grassroots activations.
Drive brand growth and positioning, ensuring each production builds long-term brand equity while maximizing short-term performance.
With a dedicated team of experts, lead a comprehensive Social Media strategy across all platforms and unique brands/voices.
Drive brand positioning and campaign strategy for new launches, ongoing productions, and touring rollouts.
Develop and execute audience development strategies, including segmentation, lifecycle marketing, retention, and new audience acquisition.
Leverage consumer insights, data analytics, and market research to inform targeting, messaging, and budget allocation.
Oversee Marketing spend and ROI across productions and markets showing a willingness to be adaptive to highest results.
Own Sales and Marketing forecasting, budgeting, and performance reporting for a multi-million-dollar portfolio.
Present regular performance updates and strategic recommendations to the President/CEO and senior leadership.
Collaborate cross-functionally with Operations, Finance, Production, and Creative teams to align commercial execution with operational realities.