Head of Revenue Management - LEGOLAND Parks North America

Merlin Entertainments•Orlando, FL

18h•Hybrid

About The Position

The Head of Revenue Management – LEGOLAND Parks North America leads efforts to maximize admissions revenue across LEGOLAND’s three U.S. destinations in California, Florida, and New York. The role uses data insights, market trends, and commercial strategy to develop and execute revenue growth initiatives, balancing analytical work with creative problem-solving. The position partners with stakeholders across Go-To-Market/Growth, Consumer Proposition, Operations, Finance, Marketing, E-Commerce, and Trade. It serves as a regional subject matter expert on pricing, revenue management, promotional strategies, and channel management, and supports Go-to-Market Directors as a trusted revenue management partner. The role is responsible for communicating revenue objectives, engaging stakeholders, and building support for revenue management across the region.

Requirements

Bachelor’s degree in Statistics, Mathematics, Engineering, Business, Economics, Data Science, or another quantitative field.
At least 4 years of experience in pricing, consultancy, or revenue management.
Expertise in analytical tools and business principles, and understanding of revenue drivers across multiple lines of business.
Strong business acumen and ability to identify opportunities and respond effectively to evolving business needs.
Excellent verbal and written communication skills, including demonstrated ability to present confidently to senior executives.
Established reputation for ethics and integrity, with a proven ability to foster trust and partnerships across departments.

Responsibilities

Collaborate with Go-To-Market/Growth, Consumer Proposition, Operations, and Finance stakeholders to achieve and outperform financial objectives and revenue budgets.
Drive revenue performance and identify new market growth opportunities through entrepreneurship and commercial judgment.
Monitor key trading decisions and course-correct when needed.
Advise on pricing, revenue management, promotional strategies, and channel management, identifying approaches suited to specific market conditions.
Proactively adjust pricing strategies through analysis, research, testing, and monitoring of competitor pricing and market trends.
Use historical data, current trends, and industry insights to refine pricing models and maximize revenue potential.
Identify regional growth opportunities and quickly identify and escalate issues to the Director of Revenue Management.
Partner with Go-to-Market Directors on revenue management and trading.
Build stakeholder relationships and provide insight into local market dynamics, demand generators, and revenue trends.
Work with Marketing, E-Commerce, and Trade teams to find revenue opportunities and resolve roadblocks.
Coordinate new product and promotional launches with cross-functional teams to align them with revenue goals and deliver them on time.
Present confidently and communicate effectively in a manner aligned with Merlin’s values.
Drive regional engagement and buy-in for revenue management across the business.
Clearly communicate revenue management objectives to stakeholders at all levels.