Head of Retention for an Ecommerce Brand - (US-Based/Remote)

Paired

4d•Remote

About The Position

Paired is a global staffing and recruiting agency dedicated to pairing top-tier talent with outstanding remote job opportunities. We are currently seeking a Head of Retention for a US-based company. This remote position allows you to contribute creatively while working from anywhere. This is a director-level role for someone who truly understands how retention drives revenue in ecommerce. You don’t just run email and SMS — you architect full-funnel lifecycle systems that increase LTV, repeat purchase rate, and subscription growth.

Requirements

Proven experience at a director or head-of level in retention/lifecycle marketing
Deep understanding of full-funnel lifecycle strategy, not just channel execution
Strong experience with email + SMS platforms (e.g., Klaviyo, Attentive, Postscript, etc.)
Extensive experience with subscription models (DTC subscriptions, churn reduction, upsell flows)
Track record of significantly improving retention metrics and LTV
Experience in health, wellness, or similar consumer categories

Responsibilities

Own and lead the full retention strategy across email, SMS, subscriptions, and lifecycle marketing
Build and optimize end-to-end customer journeys (acquisition → post-purchase → repeat → subscription → winback)
Drive meaningful increases in LTV, repeat purchase rate, and retention revenue
Manage and evolve email and SMS programs (flows, campaigns, segmentation, deliverability)
Design and optimize subscription strategies (conversion, retention, churn reduction, upsells)
Analyze and improve all key retention metrics (cohorts, churn, AOV, purchase frequency, CAC:LTV)
Build advanced segmentation and personalization strategies
Continuously test and iterate on offers, messaging, and timing
Collaborate with creative, growth, and product teams to align lifecycle with brand and acquisition
Own retention forecasting and performance reporting