Head of Brand

amp•New York, NY

1d•Onsite

About The Position

We’re rethinking strength training for modern life. amp combines intelligent resistance, thoughtful design, and real-time adaptation into a system that fits how people actually live and train. It’s precise where it matters, simple where it should be, and built to make strength training feel as considered as everything else in your home. The product is already there. People who use it don’t want to go back. Now the work is making it known. We’re looking for a Head of Brand who can take a strong foundation and turn it into something culturally relevant. This isn’t a traditional brand role. You won’t just manage agencies or write briefs. You’ll build, ship, and refine the work yourself and with the team — while raising the bar for everything around you. You’ll lead creative, social, influencer marketing, and content marketing. You’ll shape how amp shows up in the world. And you’ll be responsible for creating work that people notice, talk about, and act on. We believe functional leaders should be the best at their craft. This is not a role for someone who primarily manages people or reviews work. We expect our leaders to stay close to the work — concepting, writing, directing, and building when it matters. You set the standard by what you do. The team rises to that standard. You’ll lead by example, not distance — ensuring the work is consistently strong because you know what great looks like and you’ve produced it yourself. amp is at a point where the product is ahead of the brand. The right person will change that. You’ll have the chance to shape how a category is defined—and how a brand becomes known within it. We’re intentionally building a small, high-performing team where each person operates at a very high level—and is compensated accordingly. This is a career-defining opportunity to build something that matters, with a product that earns it.

Requirements

You’re mid-career, but you’ve already done real work.
You’ve built things. You’ve shipped campaigns. You know what good looks like—and you don’t let bad work through.
Have experience across startups and established brands (not just big companies)
Have led creative, brand, social, or content at a high bar consumer brand
Have built campaigns that people actually noticed
Are as comfortable executing as you are directing
Hands-on — you can write, concept, and build, not just review
Craft-led — you lead through your work, not just through others
Taste-driven — you have a strong point of view and protect the quality of the work
Bold — you’re willing to take risks to create work that stands out
Clear — you turn ideas into execution quickly
AI-native — you use AI to move faster, explore more ideas, and scale output
A builder — you create systems, not just manage them
Selective — you believe in building small teams of exceptional people

Responsibilities

Build and lead a small, elite brand team
Lead a lean, high-performing team across creative, social, influencer, and content
Prioritize quality over headcount — fewer people, higher bar
Hire and develop exceptional talent (full-time and freelance)
Create a culture where great work is the baseline — driven by clear standards and your own involvement
Own campaigns end-to-end
Concept and launch bold, culturally relevant campaigns
Build campaigns that drive both conversation and revenue
Develop ideas that extend across social, PR, content, and real-world activations
Partner with agencies when needed, but never outsource thinking
Build a content engine (not just content)
Establish a repeatable system for creating high-quality content at scale
Oversee social, organic content, and brand storytelling
Ensure everything we publish feels intentional, elevated, and on-brand
Turn content into a strategic advantage, not a reactive function
Make amp known
Drive awareness within our core audience through creative and distribution
Partner with PR, influencers, and media to amplify our work
Create moments that compound into brand momentum
Use AI as a force multiplier
Use AI tools to increase creative output, speed, and iteration
Build workflows that allow a small team to produce at a much higher level
Explore AI-native approaches to content, campaigns, and production (including AI-generated creative, shoots, and assets)
Teach and upskill the team through hands-on examples, systems, and workflows
Be hands-on when it matters
Write, edit, concept, and direct when needed
Jump into execution to unblock progress or raise the bar
Set the standard by doing—not just directing
Define how we measure brand
Establish baselines for awareness, recall, and share of conversation
Track performance across campaigns, content, and channels
Connect brand work to outcomes: traffic, engagement, and revenue