Head of Brand and Content

Fluidstack • Austin, TX

5d • $200,000 - $400,000

About The Position

Fluidstack operates at the center of one of the most consequential buildouts in computing history. We are building datacenters and deploying supercomputers faster than anyone else in the world, for customers who are building the future of AI.

We are looking for the person who will build the brand, voice, and community presence of Fluidstack from the ground up. We need someone who can make a deeply technical company legible, interesting, and compelling to the builders, engineers, operators, investors, and executives who are making the most important infrastructure decisions of the decade. This isn’t purely a PR or a marketing role (though you’ll end up doing comms, marketing, and other things along the way).

You will own everything that touches how Fluidstack presents itself to the world: company narrative, thought leadership, technical content, social presence, events, and the editorial voice of our founders and leadership team.

Requirements

• Top 1% writing ability. You write with clarity, precision, and voice. You can write a 2,000-word technical explainer and a three-sentence X post with the same level of care, and both are good.
• Proven track record of building a technical brand or community presence from the ground up. You have made something interesting that was not interesting before.
• Deep fluency in the AI infrastructure, compute, or developer tooling space. You understand what a GPU cluster is, why InfiniBand matters, what SLURM does, and what keeps ML engineers up at night. You do not need to be an engineer, but you need to be able to talk with them credibly.
• Experience ghostwriting for executives or founders in a technical or enterprise context.
• Experience planning and executing events or field marketing programs in a technical community.
• At least 6 years of relevant experience in brand, content, developer marketing, developer relations, or technical marketing at a company where the product is genuinely complex.

Nice To Haves

• Experience at an AI infrastructure company, neocloud, GPU OEM, or developer-focused infrastructure platform (CoreWeave, Lambda, Together AI, Cloudflare, HashiCorp, Oxide, Tailscale, or similar).
• An existing audience or reputation in the AI/ML or compute infrastructure community.
• Experience running a developer relations or developer community program in addition to brand and content responsibilities.
• A portfolio that includes at least one piece of technical writing you are genuinely proud of. Bring it to the first conversation.
• Experience building and managing a small team or network of freelancers to scale content production without losing quality.

Responsibilities

• Own the Fluidstack brand narrative end-to-end: messaging architecture, positioning, tone, and how we talk about the company across every surface.
• Build and run a content engine that produces technical writing, long-form analysis, customer stories, and product deep-dives that are actually worth reading. Write, edit, commission, and publish on a consistent cadence.
• Ghost-write for Fluidstack founders and executives: op-eds, X and LinkedIn threads, conference keynotes, investor communications, and in-person remarks. You are the voice behind the voice.
• Own Fluidstack's social presence across X, LinkedIn, and wherever the relevant technical audience actually spends time. Build an editorial calendar, write posts, and grow an audience measured in influence, not just impressions.
• Plan and execute Fluidstack's presence at the conferences and events that matter: Supercomputing, GTC, Hot Chips, and AI infrastructure gatherings. This includes field marketing, hosted dinners, side events, and anything that puts the right people in a room together.
• Maintain strong relationships with technical media, independent researchers, and infrastructure voices who shape opinions in this space. Know what they care about and give them something worth writing about.
• Partner with Sales, Product, and Engineering to translate what we are building into narratives and content that resonate with technical buyers and decision-makers.
• Track what is working. Use coverage, reach, and engagement data to sharpen strategy and cut what is not driving impact.

Benefits

• retirement or pension plan in line with local norms
• health, dental, and vision insurance
• a generous PTO policy in line with local norms
• equity in the form of stock options

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed
• Number of Employees: 11-50 employees