Head of Brand

Apptegy

About The Position

At Apptegy, we are more than a tech company; we are partners dedicated to transforming how schools communicate and shape the future of education. Your work here will directly empower districts to share their stories, engage their communities, and celebrate student success. We're a team of thoughtful, high-performing individuals committed to making a tangible impact. If you're looking for a dynamic environment where you'll be supported with exceptional mentorship and resources to grow your career, come build with us. The Role Apptegy is seeking a Head of Brand to lead the evolution of our brand as we shift from a historically sales-led organization to a product-led, innovation-driven company. This role will define how we show up in the market, ensuring our brand reflects the strength of our product, the impact we deliver to school communities, and the future we are building. You will shape a cohesive narrative that connects product, customer experience, and go-to-market efforts, helping us move from telling our story through sales to demonstrating it through product value and customer outcomes. Reporting to the CMO, you will partner closely with Product, Sales, Customer Success, and Executive Leadership to drive alignment and elevate how Apptegy is perceived in the market.

Requirements

10 to 15 or more years of experience in brand, marketing, or related leadership roles
Proven experience leading brand transformation or repositioning
Experience in SaaS, technology, or product-led growth environments preferred
Track record of partnering closely with Product organizations
Strong strategic thinking and storytelling capabilities
Ability to translate complex product concepts into clear market narratives
Deep understanding of modern brand building in a digital-first environment
Strong creative judgment paired with business acumen
Experience influencing senior leaders and driving cross-functional alignment
A collaborative leadership style with the ability to drive change
Comfort operating in ambiguity and building through transformation
A balance of vision and execution

Nice To Haves

Experience leading a shift from sales-led to product-led or customer-led growth
Background in education, K-12, or mission-driven organizations
Strong point of view on how brand and product should work together
Ability to build brand systems that scale with a growing product portfolio
A track record of elevating brand from support function to strategic growth driver

Responsibilities

Lead Brand Transformation
Define and drive a brand strategy aligned with a product-led growth model
Evolve positioning toward product value, innovation, and customer impact
Translate complex product capabilities into clear, compelling narratives
Build a Product-Centric Brand
Partner closely with Product and Design to ensure brand reflects the actual product experience
Champion storytelling that highlights usability, differentiation, and innovation
Ensure alignment between brand promise and product delivery
Own Brand Architecture and Messaging
Refine or rebuild brand positioning, messaging frameworks, and voice
Strengthen category positioning and differentiation within the K-12 market
Ensure consistency across all channels including web, campaigns, and sales enablement
Elevate Creative and Content Excellence
Lead creative direction across campaigns, digital experiences, and owned channels
Build a content strategy that supports thought leadership, product adoption, and demand generation
Shift storytelling from features to outcomes and real customer impact
Drive Customer and Market Insight
Develop a deep understanding of school districts, administrators, and community stakeholders
Use insights to inform brand strategy, messaging, and innovation opportunities
Partner Across the Business
Align with Product on launches, roadmap storytelling, and value communication
Support Sales in evolving from pitch-driven to value-driven narratives
Partner with Customer Success to amplify authentic customer stories
Serve as a unifying force across go-to-market teams
Build and Lead a High-Performing Team
Lead and develop teams across brand, creative, and content
Establish high standards for strategy, execution, and craft
Build scalable systems and processes to support growth