Head of Product Marketing

EBAS Group•Miami, FL

4d•Remote

About The Position

EBAS is partnering with a Series C fintech that has raised $130M+ to find their first Head of Product Marketing. The company acts as a master vendor for Global 2000 companies, making it simple for enterprises to engage and pay suppliers across 50+ countries. Backed by Goldman Sachs, JP Morgan, Amex, and other top-tier investors, this is a proven rocketship reshaping B2B procurement for the world's biggest corporations. As the first PMM hire, you'll build the entire Product Marketing function from scratch, report directly to the CEO, own GTM strategy, and market to CPOs and CFOs at some of the world's largest companies.

Requirements

5–15 years of experience in Product Marketing or Product Management
Ability to build a PMM function from scratch and operate as a hands-on IC in a high-growth environment.
Experience building PMM processes, launch frameworks, and operating cadence from scratch.
Proven experience owning end-to-end product launches and enabling Sales and Customer Success teams.
Experience leading messaging and positioning across products and geographies.
Strong ability to develop positioning and messaging for enterprise buyers, including CPOs and CFOs.
Proficiency in Excel.
Must be comfortable traveling 4–5 times per year.
Open to Senior Manager, Lead, Director, Senior Director, and Head of Product Marketing profiles.

Nice To Haves

Experience in B2B SaaS, FinTech, or high-growth startups is a plus.
Management consulting experience (McKinsey, Bain, BCG) with a pivot into Product Marketing is a plus.

Responsibilities

Build the entire Product Marketing function from scratch as the first PMM hire, defining processes, launch frameworks, and operating cadence.
Develop compelling positioning and messaging across the product portfolio, translating complex fintech capabilities into simple, customer-focused value propositions.
Own the end-to-end go-to-market strategy for new products, features, partnerships, and market expansions across 50+ countries.
Equip Sales and Customer Success teams with battle cards, pitch decks, competitive intelligence, and other enablement tools.
Conduct customer interviews and win/loss analysis to develop deep market understanding and influence product strategy.
Establish KPI frameworks that tie Product Marketing work to measurable business impact.
Create differentiated messaging by customer segment, industry, region, and buyer persona across 50+ countries.