Head of Product Marketing

Yardstik•Minneapolis, MN

2d•Hybrid

About The Position

We’re looking for a product marketer to own Yardstik’s story and how we’re positioned across our markets, products, and technology. You will do ICP and competitive research, messaging, launches, and sales enablement to establish how we talk about it. Yardstik is growing fast because we built the Human Trust Platform for a market facing real, growing risks. Thousands of companies use it to know who they're hiring and to keep trusting them long after day one. Behind those companies are millions of workers trying to get hired, get paid, and stay safe on the job. When this works, good candidates move faster and the ones who shouldn't be there don't get through. We've been a Best Place to Work 6 years running, and first in our category the last 2. This year we added Top Workplaces and the Inc. 5000 to the list. We look for people who are hungry, humble, and smart, and who would rather build something this month than plan something for next year. If you want to do the best work of your career next to people who will match your effort, this is a good place to do it. We've built a product our customers rave about. This role exists because there's distance between what we've built and how we talk about it. Your job is to close it, and to give our teams what they need to sell what we've made.

Requirements

You've done product marketing for 6+ years at B2B software companies and owned it end to end: positioning, messaging, launches, and enablement
You're an excellent writer. Most of this job is thinking clearly and writing it down
You're a confident presenter. You'll be in front of our sales team regularly and on a stage sometimes
You do real research and turn it into something people use, not something that sits in a folder
You've worked in a technical or regulated category, or you can show us you learn one quickly
You take ownership and build things yourself

Responsibilities

Research our buyers, our competitors, and our market, then turn it into positioning we use everywhere
Build the messaging architecture for each industry we serve and each product line we offer
Lead sales enablement: the materials, the training, and the sessions themselves
Own product launches, from packaging and naming through the go-to-market execution
Help create and maintain the sales resources our team needs across our full product line
Represent Yardstik publicly on webinars, at conferences, and with analysts