Asset & Wealth Management, Head of Product Marketing - Public Investing, Vice President - New York

Goldman Sachs•New York, NY

3d•Onsite

About The Position

A career with Goldman Sachs Asset & Wealth Management is an opportunity to help clients across the globe realize their potential, while you discover your own. As part of one of the world's leading asset managers with over $3 trillion in assets under supervision, you can expect to participate in exciting investment opportunities while collaborating with talented colleagues from all asset classes and regions, and building meaningful relationships with your clients. Working in a culture that values integrity and transparency, you will be part of a diverse team that is passionate about our craft, our clients, and building sustainable success. Bringing together traditional and alternative investments, Goldman Sachs Asset & Wealth Management provides clients around the world with a dedicated partnership and focus on long-term performance. As a primary investment area within Goldman Sachs, we provide investment and advisory services for pension plans, sovereign wealth funds, insurance companies, endowments, foundations, financial advisors and individuals. We are seeking a dynamic and experienced Head of Product Marketing, Public Investing, to lead our product marketing function within our public investing franchise. This senior leadership role is responsible for developing and executing compelling product narratives, go-to-market strategies, and positioning frameworks across our public investing market strategies. The ideal candidate will bridge the gap between investment management, marketing, and distribution, translating complex investment concepts into differentiated value propositions for institutional, intermediary, and retail audiences.

Requirements

10+ years of experience in product marketing, CPM, product management, or investment communications within asset management or financial services
Deep knowledge of public market investment strategies including equities, fixed income, ETFs, etc.
Proven track record of developing and executing successful content, positioning, go-to-market strategies for investment products
Exceptional written and verbal communication skills with the ability to distill complex investment concept
Strong understanding of institutional, intermediary (wirehouse, RIA, broker-dealer), and retail distribution channels
Experience managing and developing high-performing teams

Nice To Haves

MBA or CFA designation strongly preferred
Experience with ETF product marketing and the evolving active ETF landscape
Familiarity with digital marketing platforms, CRM tools (e.g., Salesforce), and marketing analytics
Knowledge of SEC marketing rule compliance and investment advertising regulations
Experience working in a matrixed, global organization

Responsibilities

Define and own the product marketing strategy across the public investing franchise, aligned with firm-wide growth objectives
Lead, mentor, and develop a high-performing product marketing team
Partner closely with senior leadership, CPMs, portfolio management, distribution, and marketing to ensure cohesive messaging and brand alignment
Serve as a key voice in product development and lifecycle management, providing market intelligence and competitive insights
Develop clear, differentiated, and compelling value propositions for all public market investment strategies
Craft audience-specific messaging frameworks tailored to institutional investors, financial advisors, and retail clients
Translate complex investment philosophies and portfolio construction approaches into accessible, persuasive narratives
Ensure consistency of product messaging across all channels and touchpoints
Lead go-to-market planning and execution for new product launches and existing strategy repositioning
Collaborate with CPM teams to develop sales enablement tools, including pitch books, one-pagers, FAQs, and competitive analyses
Partner with digital marketing to optimize product content across web, email, and digital platforms
Oversee the development of thought leadership content, including partnering with various content creators across CPM teams and other internal SMEs, that supports product narratives and drives brand authority
Monitor competitive landscape, industry trends, and investor sentiment to inform product positioning and strategy
Conduct regular competitive benchmarking across peer asset managers and product categories
Leverage data and analytics to measure marketing effectiveness and optimize campaigns
Ensure all marketing materials comply with SEC, FINRA, and applicable regulatory requirements globally
Partner with legal and compliance teams to maintain a robust review and approval process for all product communications