Head of Product Marketing and GTM, Amazon Kids+

Amazon • Seattle, WA

1d

About The Position

Kindle E-readers, Fire tablets, and Echo devices are among the bestselling
products in the history of Amazon, with a rich legacy of driving
customer-focused innovation. Amazon Kids+ is a leading subscription service for
children ages 3-12 and their caregivers, available across these devices. Our
growth requires leaders who operate both strategically and tactically, think big
to drive new opportunities, dive deep in data to uncover customer insights,
break down and solve complex problems, and drive operational excellence.

The Amazon Kids+ team is seeking a customer-obsessed Product Marketing and
Go-to-Market leader to drive awareness, adoption, and retention of the Kids+
subscription service while collaborating on market strategy across the Amazon
Kids device portfolio. This highly cross-functional role requires a proven
leader experienced in developing marketing and sales motions for subscription
services and scaling them across diverse customer segments, channels, and device
platforms.

The ideal candidate will bring deep understanding of subscription business
models, digital content marketing, product launch cycles, channel partner
ecosystems, and customer lifecycle marketing. They will be responsible for
building and executing comprehensive go-to-market strategies for the Kids+
subscription—including content releases and first-party feature launches—while
collaborating closely with device marketing leaders, product, engineering,
sales, and business development teams to ensure alignment, consistency, and
excellence in execution. This is a hands-on role where you will drive marketing
strategy across multiple product lines and be at the center of activity, leading
multiple teams through your actions and direction.

The Amazon Kids+ team builds innovative products and services for children ages
3-12 and their caregivers. We're passionate about creating magical experiences
that delight kids and give parents peace of mind. The Amazon Kids team has won
prestigious awards including the KAPi award for best hardware and service, and
continues to push boundaries in creating revolutionary experiences for parents
and kids.

Our team operates across multiple device platforms and geographies, partnering
closely with engineering, product, content, and marketing teams to deliver a
world-class subscription service. We value customer obsession, data-driven
decision making, innovation, and operational excellence. It's still Day 1 for
Kids+, and we're looking for leaders who can help us reach more families and
build the future of kids' digital experiences.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Nice To Haves

• Experience with customer segmentation, profiling, and targeting
• Experience delivering technology products or services in a high growth environment

Responsibilities

• Define and drive the end-to-end multi-year GTM strategy for Kids+ subscription acquisition, retention, and engagement across all devices and geographies
• Build and maintain detailed GTM playbooks aligned with product roadmaps, customer lifecycle stages, and business objectives
• Drive positioning, messaging, and customer segmentation strategy for the Kids+ subscription and Amazon Kids device portfolio
• Own growth metrics including subscription starts, retention rates, and customer lifetime value, using data-driven insights to optimize marketing investments
• Lead integrated marketing strategy across the Amazon Kids device portfolio (Fire Tablets, Echo, Kindle) to drive purchase intent and subscription attachment
• Collaborate with device product marketing teams to align Kids+ value proposition with device positioning and launch plans
• Develop and execute campaigns that showcase the magical cross-device experience of Kids+ content and features
• Lead marketing strategy for Amazon Kids TV (across Fire TV and Prime Video) to drive subscription attachment

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed