VP, Product Marketing and GTM

bswift

9h • Remote

About The Position

bswift is a leading benefits administration company that specializes in providing tailored solutions for our clients. Our mission is to simplify the complex world of employee benefits and deliver exceptional service to our clients. We are looking for a talented and experienced individual to join our team as the Product Marketing & GTM Leader.
The Product Marketing & GTM Leader owns the enterprise go‐to‐market strategy for bswift’s products and solutions. This role defines where and how we compete by translating product capabilities into clear market positioning, prioritized GTM motions, and launch strategies. You will ensure Sales and Marketing teams are equipped with repeatable, market‐led plays that drive growth.
This is a senior strategy leadership role focused on defining what matters and why. You will lead through influence, working cross‐functionally with Product, Sales, Enablement, Brand, and Marketing Operations to ensure strong GTM alignment and adoption.

Requirements

• Proven experience in product marketing, marketing leadership, or product management (typically 10+ years)
• Demonstrated experience setting GTM strategy and leading through cross‐functional influence
• Strong strategic thinking skills with the ability to translate complex concepts into compelling narratives
• Data‐driven mindset with experience tracking and using KPIs (e.g., CAC, ROI, adoption) to guide decisions
• Exceptional communication, storytelling, and presentation skills for executive and external audiences
• Bachelor’s degree (BA/BS) required

Nice To Haves

• MBA or advanced business degree
• Experience leading and developing high‐performing teams
• Experience managing budgets and prioritizing investments
• Deep understanding of B2B SaaS, benefits administration, or HR technology markets

Responsibilities

• Own ideal customer profiles (ICPs), buyer personas, and market segmentation
• Define and prioritize GTM motions including new logo acquisition, expansion, cross‐sell, partner, and broker strategies
• Translate business objectives into clear GTM priorities and sequencing
• Maintain focus and clarity across a growing product and solution portfolio
• Own product and solution positioning, differentiation, and value propositions
• Develop messaging frameworks by audience and buying stage
• Ensure a consistent narrative across Brand, Demand, Enablement, and Sales
• Serve as the final authority on messaging and market relevance
• Own launch strategy and prioritization across products and strategic initiatives
• Define launch readiness criteria for Sales, Marketing, and client‐facing teams
• Partner with Sales Enablement on enablement requirements and timing
• Partner with Marketing Operations and Brand on execution plans and resource alignment
• Define sales plays, talk tracks, and proof‐point requirements
• Specify enablement assets and training needs required for GTM success
• Partner with Enablement leadership to ensure plays are operationalized and adopted
• Incorporate field feedback to continuously refine GTM strategy
• Serve as the strategic interface between Product, Sales, Marketing, and Enablement
• Bring market, customer, and competitive insights into roadmap and planning discussions
• Drive alignment and decision‐making across GTM tradeoffs and priorities
• Operate as a trusted thought partner to executive leadership

Benefits

• Comprehensive Health Benefits: Access to health, dental, and vision plans to support your wellness and that of your family.
• Competitive Compensation: A compensation package that recognizes your skills, experience, and contributions, including performance-based incentives for most roles.
• Remote first, Office friendly environment! No time to commute? No problem!
• Retirement Savings Plans: Options to help you plan for a secure financial future with employer-sponsored retirement savings programs.
• Professional Development: Opportunities for career growth, including training and access to resources to support your career progression.
• Supportive Culture: A work environment that encourages collaboration, open communication, and creative problem-solving, where your voice and ideas are valued.
• Employee Wellbeing Initiatives: Programs focused on mental health, financial planning, and wellness resources to help you thrive inside and outside of work.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Number of Employees: 501-1,000 employees