VP Product Marketing

LogicGate

23h•$188,000 - $235,000•Hybrid

About The Position

As LogicGate’s Head of Product Marketing, you will lead a team of product marketing professionals and play a key role in LogicGate’s growth and industry leadership. If you’re passionate about understanding buyers and telling interesting, compelling, and relevant product stories, we’d love to talk with you! You’ll report to our CMO and represent the voice of our customers and the market, drive adoption of our offerings through product launches and go to market strategy development, and partner with our sales, alliances, and customer teams to drive customer growth and retention. To thrive in this role, you’ll need to become an expert in our industry landscape, and be effective at building go to market strategies–translating product features and benefits into materials that move our sales, customers, and LogicGate brand forward. You and your team will help create go to market strategies to drive interest and preference for our platform; deliver high-value content that attracts, engages, and educates prospects, customers, and industry leaders, as well as high-impact materials and insights to help internal teams understand and properly position LogicGate and our offerings in the market.

Requirements

10+ years of experience in product marketing or product management in a B2B SaaS environment, preferably in the GRC, Cybersecurity, Compliance, RegTech or related industries
Excellent communication skills - both written and verbal. We’ll ask to see samples of your writing as part of the interview process
The ability to coordinate complex projects, such as product launches and go to market planning
Experience leading a team or have done a lot of “leadership by influence”
You’re a natural storyteller and understand the interplay of words and visuals to simplify and articulate complex concepts
A passion for working with sales teams, product teams, and other marketers

Nice To Haves

you understand the needs of our buyers, especially information security, risk management, and compliance professionals

Responsibilities

Team leadership - Build and manage a high-performing product marketing team providing guidance, coaching, and mentorship. Set clear goals that map to the organization's and marketing’s priorities and objectives and manage the team to accomplish them.
Product strategy & planning - collaborate with product management to shape product roadmaps, prioritize feature and launch planning.
Messaging & positioning - conduct market research to identify customer needs and develop value propositions and messaging frameworks that differentiate LGs products. Own the development of product-specific marketing materials, including whitepapers, case studies, webinars, data sheets, product briefs, blogs, battle cards, etc.
Product Development Lifecycle - Create and execute the go to market plans for new product and feature launches, including gated phases for testing, pricing, positioning, and enablement.
Team enablement - Develop sales tools/training materials and empower our enablement teams to deliver product training to all relevant teams.
Marketing campaigns - Collaborate with the marketing team to develop messaging, campaign strategies, and target audience helping them execute more impactful campaigns.
Technology/integrations - Develop the messaging and content for integration partners.