Head of PR & Partnerships - Ethical Fashion Marketplace

Wolf & Badger • New York, NY

6d • $110,000 - $145,000 • Hybrid

About The Position

Wolf & Badger is a UK and US-based Certified B Corporation and an ethical fashion marketplace dedicated to making retail fair. They connect customers with fashion, design, home, and beauty from independent designers vetted against sustainability guarantees. The company operates an online marketplace and has flagship stores in London, New York City, and Los Angeles. Wolf & Badger is prioritizing growth in the US market and seeks a Head of PR & Partnerships to increase brand awareness across America. This role is based in their SoHo, New York office and reports to the Chief Content & Sustainability Officer, working closely with the CEO. The individual will be the senior representative of Wolf & Badger in New York, responsible for building relationships with press, creators, and marketing partners. The role is a senior generalist position with a core focus on PR, encompassing earned media, the US creator program, events, and marketing partnerships. Success will be measured by increased brand awareness in the US, including top-tier media coverage, creator reach, share of voice, and the demand generated. The Head of PR & Partnerships will set PR strategy for both UK and US markets, manage the PR, events, and marketing partnerships budget, and collaborate with various internal teams and external agencies. Wolf & Badger fosters a low-ego, mission-oriented environment that encourages cross-functional collaboration.

Requirements

• 6+ years in PR and communications, in-house or agency, in fashion, lifestyle, beauty or retail, with experience managing people, agencies or programs end to end
• An established network across US fashion, lifestyle and business media, and a track record of landing top-tier coverage
• Proven experience running creator programs and marketing partnerships, from sourcing through negotiation to results
• Experience planning and delivering events and activations, from intimate press moments to large launches
• A commercial, data-literate mindset: you set clear goals for your work and can show the results
• Confidence representing a business at senior level, and comfort working autonomously across time zones with UK-based leadership
• A genuine passion for independent brands, fashion and sustainability
• Energy, humor and self-awareness, thriving in a feedback-driven, growth-oriented culture

Nice To Haves

• Experience in a scale-up, marketplace or multi-brand retailer
• Experience with ShopMy, LTK or similar creator commerce platforms
• Experience briefing creative, content or PR agencies
• Experience delivering pop-ups, concessions or retail partnerships
• Experience across the UK and US markets
• Familiarity with B Corp or mission-driven businesses

Responsibilities

• Lead the PR and communications strategy for Wolf & Badger, focused on the US with a global view across our UK and US markets
• Build relationships with top-tier fashion, lifestyle, business, technology and sustainability media, stylists and tastemakers, and land consistent coverage for Wolf & Badger and the independent designers we champion
• Turn what makes us different into stories: independent designers from around the world, our B Corp standards, physical retail in SoHo and LA, and our work at the frontier of AI-led shopping
• Own the press office end to end, from story development, press materials, samples and credits to celebrity dressing, reputation management and rapid response
• Run one PR and events calendar across New York and London, working hand in hand with our London team
• Own our US creator strategy and manage our ShopMy relationship, choosing the creators we work with and building long-term relationships
• Work with our London content and social teams on the Wolf & Badger Tastemakers program, within our brand voice and creative standards
• Feed the story and creator input into a single brief for our US creative agency, owned by our growth marketing team, so that creator content, UGC and US assets carry one consistent story
• Turn our SoHo store into a stage for the brand, with a program of press, creator, designer and customer events, and build our presence around moments such as New York Fashion Week
• Identify pop-up, concession and retail collaboration opportunities with like-minded retailers and venues, and lead the press, creator and event program around each one
• Source, negotiate and deliver marketing and co-branded partnerships with brands outside our marketplace, retailers, venues and organizations that share our values, from first conversation to signed agreement
• Represent Wolf & Badger in the US at industry events and with press and partners
• Work with our Brand Partnerships team to make press, events and pop-ups a core part of what our designers get from Wolf & Badger
• Report on the impact of PR, creator, event and partnership activity, and make the case for where the PR and partnerships budget goes next
• Grow our brand awareness across the US with a focus on the most commercially relevant markets

Benefits

• Equity in Wolf & Badger through share options
• Comprehensive health benefits: medical, dental and vision insurance
• 401(k) retirement plan
• Generous time off: paid vacation, sick leave and company holidays, plus paid volunteering leave
• Quarterly Wellness Wallet to spend on products or services meaningful to you
• Staff discount across Wolf & Badger, in-store and online
• Career development opportunities in a scale-up international business

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed